About Q
I help mission-driven organizations turn complex ideas into campaigns that move people to action.
Over eight years in communications, I’ve built and led national campaigns from strategy through execution. At Active Minds, I led content strategy and built the communications architecture for the A.S.K. Campaign, a national mental health initiative that reached 79M+ people, drove 1.3M engagements, and won 8 Anthem Awards. I managed the MTV and Paramount partnership, briefed and coordinated 48 influencers, and co-led a research partnership with Harvard’s T.H. Chan School of Public Health to measure what actually changes audience behavior, not just what gets clicks.
My approach treats communications as infrastructure, not just message delivery. I achieve this by mapping audiences, setting clear behavioral objectives, building systems to track outcomes, and adjusting based on real results.
I’m a native bilingual speaker of English and Spanish, based in Madrid and working with organizations across the US and Europe. If you need someone to build a campaign strategy from the ground up, sharpen your messaging, or bring structure to a high stakes communications effort, I’d love to connect!
Spanish
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- A.S.K.CAMPAIGN DIRECTORJune 2023 - May 2025 (1 year and 11 months)Washington, DC, USA• · Served as strategic advisor to the Executive Program Officer on organizational strategy and program priorities, coordinating across six program divisions to ensure shared goals and consistent execution.• · Directed a $5M national public health campaign grounded in CDC-aligned behavioral frameworks, reaching 79M+ and driving 1.3M direct engagements, partnering with MTV/Paramount and 48 creators to move audiences from awareness to action. . Co-designed OKR architecture and evaluation frameworks with executive leadership, integrating funder reporting, external communications, and long-term impact measurement.• · Built and led the A.S.K. program team from the ground up, defining roles and responsibilities, selecting and managing contractors, and directing cross-functional execution across research, communications, development, and external partners.• · Collaborated with the development team to produce funder acquisition pitch decks for Google, Snapchat, and YouTube, and built stewardship materials and board-ready documentation contributing to a $200K grant renewal. . Co-led research partnership with Harvard T.H. Chan School of Public Health examining whether evidence-based influencer education produces measurable behavioral change in audiences, contributing to study design and assessment instruments.SELECTED OUTCOMES: $5M+ budget
- OUT & EQUALLEARNING & DEVELOPMENT MANAGER | GLOBAL ENGAGEMENT STRATEGYMarch 2022 - June 2023 (1 year and 3 months)Washington, DC, USA• · Collaborated with the executive team to shape partner-facing strategy and deliverables for Fortune 500 corporate partners, ensuring program content met funder expectations and supported multi-year renewal commitments.• · Produced reports translating complex policy landscapes and changes into accessible, action-oriented content for HR leaders, ERG networks, and executive decision-makers across global corporate accounts.• · Led planning and execution of a 3,000-participant global virtual conference, directing a team of 5 staff through cross- functional coordination, speaker management, accessibility standards, and real-time program execution. . Built and automated Salesforce-based funder engagement tracking and reporting, creating data systems that informed partner stewardship decisions, reduced manual workload for the team, and supported long-term renewal strategy.• · Produced a published author speaker series, reading source material to align all event communications and marketing with each author's core message and distinct voice.
- SMYALPOLICY & COMMUNITY COMMUNICATIONSApril 2020 - June 2021 (1 year and 2 months)Washington, DC, USA• · Managed Department of Health grant compliance and funder communications, maintaining relationships with grant representatives and producing impact reporting that sustained organizational funding and operational continuity.• · Acquired legal and community partnerships to fund services for at-risk youth, including negotiating reduced-rate immigration legal representation valued at $15,000+ and securing funding to cover remaining costs.• · Built staff advocacy infrastructure including discussion groups and open-hours, becoming the organizational resource trusted by both staff and leadership to navigate sensitive personnel matters, ADA-compliant accommodation processes, and employment law compliance. . Consulted government agencies on reforming LGBTQ+ competency standards and mental health language in official public communications and agency documentation.• · Served as primary Spanish-language advocate for undocumented transgender youth, navigating cross-border documentation, privacy considerations, and coordinating care across legal, housing, and healthcare systems.
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Education
- BACHELOR OF SOCIAL WORKTHE CATHOLIC UNIVERSITY OF AMERICABACHELOR OF SOCIAL WORK
- Al Foundations Professional Certificate by All Tech Is HumanAl Foundations Professional Certificate by All Tech Is Human