About Omar
Native English speaker originally from New York City.
If you're looking to create or boost your B2B content strategy, I'm your guy 😁
Typically, my successful content strategies for B2B SaaS companies might include:
✅ Web/Landing pages
✅ Blogs
✅ Social media (organic & paid)
✅ Brochures
✅ Email marketing & nurturing
✅ CRM comms
✅ Video scripts
✅ LinkedIn strategies
✅ Long-form content (ebooks, white papers, case studies, research reports)
✅ and more!
From brand awareness to conversion (and beyond), I strategise, execute, and distribute data-driven content to maximise your ROI.
I work with cross-functional tech teams in Marketing, CRM, UX, Brand, Social Media, Paid Media, Growth, Product, Operations, Sales, Legal, Onboarding, and Localisation.
I've planned and executed successful social media campaigns and blog strategies, and have established company-wide B2B tone-of-voice and copy guidelines with brand in mind.
As a seasoned content manager with over 8 years of experience creating content, I help increase web traffic and raise conversions.
🇺🇲 Native New Yorker but now "de Madrid al cielo." 🇪🇸
An avid traveller with over 20+ countries stamped on my passport.
Want to see more? Check out my LinkedIn profile:
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- FREENOW for BusinessB2B Content Manager | CopywriterSOCIAL NETWORKSFebruary 2023 - Today (3 years and 3 months)Create and execute data-driven content strategies to increase web traffic and ultimately raise conversions including localized white papers, ebooks, case studies and more.Manage LinkedIn business account and create social media content that’s both engaging and valuable to target audiences.Optimize SEO-focused blog strategy and oversee global blog content to position FREENOW for Business as industry experts on search engines.
- MIT Professional EducationCopywriterEDUCATION AND E-LEARNINGAugust 2022 - Today (3 years and 10 months)Madrid, SpainCopywriter for MIT Professional Education, where I contribute copy for brochures, landing & webpages to raise conversions, Spotify content, LinkedIn posts, social media, paid media, email marketing, video & podcast scripts, and blog articles in tech, sustainability, leadership, and innovation. Specifically, I write about:‣ Blockchain Technology‣ Artificial Intelligence‣ Machine Learning‣ Cloud Services‣ DevOps‣ Cybersecurity‣ The Internet of Things‣ Sustainability Infrastructures‣ High-impact Solutions‣ Transformational Leadership‣ Innovation‣ Circular Economy‣ Life Cycle Assessments‣ Product Families‣ Two-sided Markets‣ New Space Economy‣ Persuasive Communication‣ Management of Technology‣ and moreI work in an outstanding marketing team where we brainstorm and implement successful marketing strategies and campaigns.
- English ServicesContent Creator | Copywriter | Business English TeacherPUBLISHINGOctober 2021 - Today (4 years and 8 months)Buenos Aires, ArgentinaTeach in-company business English classes to employees at various global companies.Provide proofreading and copy editing services for web material.
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Education
- Bachelor of Arts in Communication ArtFlorida International University2019
Certifications
- Proofread Like A ProUdemy2021
- The Complete Copywriting Course : Write to Sell Like a ProUdemy2021