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Morgan EberoniME

Morgan Eberoni

Expansion and GTM

€500/day
Barcelona, ES
8-15 years

Average response time: 1 hour

About Morgan

I help companies and investors make high-stakes decisions about where to grow in Europe — and how to do it faster, with fewer blind spots.


My work sits at the intersection of corporate expansion strategy, investment promotion, and ecosystem orchestration. I support C-level executives and boards evaluating European locations by structuring the decision with concrete data on talent pools, funding and incentive eligibility, regulatory frameworks, and stakeholder access. I also work with public institutions — development agencies, regional governments, and innovation hubs — to strengthen their value proposition and close the gap between what they offer and what the private sector actually needs.


Typical engagements include:
•Location benchmarking and shortlisting for companies assessing multiple European markets in parallel
•Structuring site visits, stakeholder meetings, and validation processes for investment decisions
•Mapping and securing public incentives, grants, and co-funding for expansion or R&D projects
•Building public–private collaboration frameworks that accelerate landing and scaling
•Advising investment promotion agencies and economic development organisations on positioning, pipeline management, and investor aftercare


I operate as a peer-level advisor, not a vendor. My deliverables are designed to be directly usable in board decks, investment committee papers, and stakeholder briefings.

I bring a European footprint with deep knowledge of the Iberian, Western European, and Mediterranean ecosystems, and I’m based in Barcelona.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Barcelona & Partners
    Director of Investment Promotion
    TECH
    July 2024 - Today (2 years)
    Barcelona, Spain
    • • Secured $500M+ in greenfield investment commitments across Healthcare, DeepTech, and Advanced Manufacturing, supporting economic development targets and job creation initiatives.
    • • Advised Fortune 500 corporations and high-growth scale-ups on market entry strategy, regulatory compliance pathways, and public funding eligibility (grants, R&D incentives, tax optimization).
    • • Built strategic partnerships with venture capital firms, multinational corporates, government economic agencies, and industry associations to create collaborative investment pipelines.
    • • Designed and deployed AI-driven workflow automation frameworks, reducing project delivery timelines by 30% and increasing team productivity across stakeholder engagement cycles.
    • • Led cross-functional deal teams coordinating legal, fiscal, real estate, and talent acquisition workstreams for complex relocation and expansion projects.
    Corporate strategy Strategic planning expansion GTM Fundraising
  • Profe (EdTech SaaS)
    CEO & Co-Founder
    December 2021 - April 2024 (2 years and 4 months)
    Barcelona, Spain
    • • Raised €500K+ from angel investors and early-stage VCs, managing full fundraising cycle including pitch development, due diligence, term negotiation, and investor relations.
    • • Scaled platform to 50,000+ tutoring sessions delivered, achieving €40K MRR and demonstrating product-market fit in competitive EdTech vertical.
    • • Increased customer retention by 35% through data-driven engagement optimization, cohort analysis, and lifecycle marketing automation.
    • • Built and managed cross-functional team of 7 FTEs and 100+ contractor educators, establishing operational processes, KPIs, and performance management frameworks.
    • • Drove go-to-market strategy, pricing experimentation, and channel partnerships to accelerate customer acquisition and unit economics improvement.
  • EF Education First|
    Vice President Sales
    March 2016 - September 2021 (5 years and 6 months)
    Europe
    • • Led European market expansion generating $21M incremental revenue, scaling Barcelona operational hub from startup phase to 150+ employees across sales, marketing, and customer success.
    • • Launched four new markets (Turkey, Saudi Arabia), executing full market entry playbooks including regulatory approval, local partnership establishment, and commercial team recruitment.
    • • Implemented government-funded training programs in France navigating public funding frameworks to unlock new revenue streams and competitive advantage.
    • • Drove 200% increase in operational profit through data-driven sales process optimization, conversion funnel analysis, and territory performance management.
    • • Improved customer lifetime value (CLTV) and conversion rates via pricing strategy refinement, upsell/cross-sell programs, and retention initiatives tied to financial forecasting models.

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Education

  • (CPF
    (CPF
  • Executive MBA
    Hult International Business School
    2016
    Executive MBA

Skill set

Categories