Description

I’m an MBA professional with more than a decade of experience in strategic marketing and project management. I have a proven track record in driving innovation and business growth within the healthcare sector. My expertise includes leading successful product launches, optimizing digital strategies, and enhancing customer engagement. Let’s collaborate to elevate your brand and achieve your business goals.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

HM Hospitales
Senior CRM Marketing Manager
January 2025 - Today (1 year and 5 months)
Madrid, Spain
•Activated preventive care at scale, launching 75+ campaigns that generated 3,500+ medical appointments and at least €150K in revenue, supporting early diagnosis and patient activation.
•Designed and implemented an end-to-end patient activation model, enabling scalable campaign execution through structured segmentation, governance, and performance tracking.
Email marketing Marketing Analytics Content marketing Marketing and Communications Planning Digital Marketing
KAISER PERMANENTE (HEALTHCARE, $93B)
DIGITAL PROGRAMS MANAGER
December 2020 - January 2023 (2 years and 1 month)
United States
• Boosted kp.org and FindYourWords.org traffic by over 280% with innovative marketing strategies/campaigns.
• Drove business development strategies that achieved a 4% conversion rate from website B2B visitors to sales calls.
KAISER PERMANENTE (HEALTHCARE, $93B)
MARKETING CONSULTANT
August 2019 - November 2020 (1 year and 3 months)
• Co-led the launch and adoption campaigns of 3 digital self-care apps, resulting in about 1 million downloads.