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Malt Strategy
Maria ArmadaMA

Maria Armada

Operations Consultant - AI Transformation

€500/day
Madrid, ES
8-15 years
Project Management
Growth hacking
Sustainable development
AI Automation
Business development

Average response time: 1 hour

About Maria

Translating structural shifts into operational reality before most organisations have frameworks to navigate them.

My expertise is business transformation, with a focus on change management and resistance during implementation. I help organisations move from strategy to execution by identifying adoption barriers, aligning stakeholders, redesigning processes, and turning complex change into practical, measurable operating routines.
Digital Business Models
Large Retailers
Retail (Small Business)
Fashion and Cosmetics
Food and Beverage

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • French

    Native or bilingual

  • Italian

    Basic

Can work on-site
Madrid (up to 50km)

Experience

  • Dcycle
    Strategic Solutions Engineer
    TECH
    January 2025 - May 2026 (1 year and 4 months)
    Madrid, Spain
    • Built and scaled the Solutions function from scratch, defining methodologies, evaluation criteria, knowledge systems, and reporting structures to standardize high-quality execution.
    • Developed a value engineering methodology that increased conversion rate from 35% to 60% and average deal size from €11k to €14k by improving how business problems, client needs, and solution fit were assessed and communicated.
    • Created structured proposal and analysis workflows, improving consistency, reducing low-value manual work, and strengthening the quality of written client-facing outputs.
    • Designed reporting and performance systems to improve visibility, identify execution gaps, and support better-informed decision-making.
    • Repositioned 40% of the strategic client portfolio during a major regulatory shift with zero client attrition, requiring detailed analysis, clear communication, and careful stakeholder alignment.
    artificial intelligence Sales funnel Revenue Management
  • BCG
    Knowledge Specialist, Circular Economy
    CONSULTING AND AUDITS
    October 2023 - December 2024 (1 year and 2 months)
    Madrid, Spain
    • Supported the development of BCG's Circular Economy offering, translating complex supply chain, material flow, and productive model challenges into structured client services.
    • Developed three new service offerings and integrated circular economy capabilities into existing industry projects, requiring synthesis of technical, operational, and commercial considerations.
    • Created internal knowledge assets, methodologies, and enablement materials to help consulting teams apply consistent reasoning and evaluation frameworks across projects.
    • Conducted strategic assessments and maturity analyses across sectors and geographies to support executive decision-making and investment prioritization.
    Sales funnel Product Development Business development
  • EY
    Sustainable Operations Consultant
    CONSULTING AND AUDITS
    March 2021 - October 2023 (2 years and 7 months)
    Madrid, Spain
    • Served as embedded advisor to the Corporate Managing Director of Tendam, a €1bn+ revenue retail group with 10,000+ employees across 75 markets, under private equity ownership.
    • Translated investor and management priorities into structured analyses, executive materials, operational initiatives, and decision-making frameworks.
    • Led operational diagnostics, process reviews, KPI frameworks, reporting systems, and data-flow mapping across multiple business functions.
    • Designed centralized data and reporting systems to reduce inefficiencies, remove low-value manual workload, and improve the quality and consistency of management and investor reporting.
    • Worked across operations-heavy environments including retail supply chain, telco infrastructure, environmental services, industrial manufacturing, and equipment manufacturing.
    Business development Project Management ESG

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Education

  • Master in Management
    IE Business School
    2020
    Master in Management

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