About Luis
Emprendedor en el sector de la startups, apasionado por ayudar a las empresas a transformar su negocio.
Consultor de estrategia de negocio y marketing, con una sólida experiencia en empresas multinacionales, con clientes de diversos sectores (automoción, bebidas, tecnología, moda, etc.) y en diferentes países tanto en Europa, Norteamérica como en LATAM. Mas de 18 años de experiencia trabajando para grandes clientes como Coca Cola, General Motors, Iberia, Diageo, Adidas, Mattel, etc.
Soy una persona muy orientada a negocio y consecución de objetivos, capaz de trasladar una visión global de empresa, a procesos estructurados y detallados para conseguir buenos resultados adaptados al entorno cambiante de los consumidores.
Soy un apasionado de la data y del comportamiento humano, elementos fundamentales para entender y construir estrategias innovadoras de negocio.
Soy un colaborador creativo, empático con gran experiencia en la gestión de equipos y proyectos. Y me siento muy cómodo trabajando en entornos locales e internacionales con equipos multidisciplinares.
Spanish
Native or bilingual
English
Native or bilingual
Italian
Conversational
French
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Dentsu Aegis NetworkHead of StrategyPRESS AND MEDIAMay 2005 - December 2019 (14 years and 7 months)Madrid, SpainResponsible for the launch, management and P&L of the B2B Unit, dedicated to marketing and media planning and buying.• Development of the Business and Commercial Plan for the unit. Product offering design (research, planning tools, media, creativity), team management, partnerships.• Responsible for the development and implementation of the group’s Business Transformation Project in Spain.Responsible for the Strategy and New Business of the Group for Iberia and LATAM.• Strategic lead for the main clients of the Group (GM, Mondelez, Nokia, Grupo Mahou San Miguel).• Design and implementation of strategic projects such as Cross-Selling, Talent Development, Operations, Service Offering.• Responsible of New Business. Creation of Commercial Plans. Some of the accounts won: Media Markt, Mondelez, Shiseido, Iberia, Grupo Mahou San Miguel, etc.• Accounts managed: Coca Cola, Nokia, Kellogg’s, Axa, Lego or Bell, with a team of 15 people. Total annual budget: managed: 80M€.• Design and deployment of a Global Transformational Project as part of the Service Solution Board.• Relationship with auditing companies (RECMA, Scopen, Accenture).
Recommendations
Be the first to recommend Luis
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBAIESE2004IESE BUSINESS SCHOOL Bilingual Master of Business Administration Barcelona, Spain 2002-2004