About Lucas
Product and growth executive with 10+ years leading teams across fintech, SaaS, and digital platforms. Proven track record of building and scaling B2B and B2C products from the ground up—driving user growth, improving retention, and unlocking revenue opportunities through a product-led approach. Expertise spans the entire product lifecycle, from market discovery to launch, GTM, customer success, and analytics. Experienced at aligning product strategy with business goals, leading cross-functional teams, and driving measurable business outcomes.
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- Chaindots.com (Risk & Compliance) (B2B)Chief Product & Marketing OfficerOctober 2023 - Today (2 years and 8 months)• Led and scaled cross-functional teams (Product, IT, Marketing, and Design), aligning strategy and execution with company-wide objectives.• Defined and executed the product vision and roadmap, leveraging customer feedback and competitive insights to maximize platform value.• Launched new revenue-generating modules, driving ARR growth within the first few months.• Expanded the product offering through API development, securing new strategic accounts.• Enhanced customer satisfaction (CSAT) by delivering product improvements and value-added enhancements tailored to client needs.• Implemented AI-powered features that significantly increased operational efficiency.• Owned product economics, including unit costs and pricing strategy, ensuring competitive positioning.• Executed product marketing initiatives, including videos, demos, landing pages, email campaigns, and user guides to support lead generation and product adoption.• Directed a full website redesign and messaging improvement, resulting in stronger product positioning and a clearer value proposition.• Planned and executed participation in major industry events, boosting brand visibility and lead generation.• Deployed HubSpot CRM to scale marketing and sales operations, improve lead tracking, and enhance reporting capabilities.
- AstroPay (Fintech – B2B & B2C)Chief Marketing OfficerMay 2022 - May 2023 (1 year)Barcelona, Spain• Led a 14-person international team across Paid Media, Brand, Communications, BI, CRM, and Product Marketing, fostering collaboration and high performance.• Managed marketing budget across 20+ markets, driving efficiency through data-driven performance tracking and ROI optimization.• Launched a major brand awareness campaign in Brazil to promote AstroPay's new debit card.• Drove customer acquisition and brand visibility through targeted influencer partnerships in niche markets.• Increased paid user acquisition by optimizing creatives, onboarding flow, and attribution modeling.• Launched loyalty and rewards program that significantly improved retention.• Led full rebrand and rolled out a new multi-channel positioning strategy.• Manage major sports sponsorship (Premier League) and high-impact guerrilla campaigns.• Organized and executed participation in key industry events, generating new leads, reinforcing brand awareness, and deepening client engagement.
- Ixpandit (Fintech – Lending & BNPL)Chief Product & Marketing OfficerNovember 2018 - April 2022 (3 years and 5 months)Argentina• Drove company revenue, leading two business units.• Owned the marketing funnel across acquisition and retention; improved monthly transaction volume.• Reduced CAC through segmentation, improved UX, and optimized paid channels.• Ran product squads aligned to growth and collection OKRs; launched high-impact features and ran A/B tests to improve results.• Directed cross-functional product squads aligned to growth and collections OKRs, launching impactful features and running A/B tests to optimize performance.• Launched debit card payments as a new collection channel, successfully unlocking new client segments.• Launched "My Account", enhancing user experience and boosting customer retention.• Led the launch of a BNPL solution and Spain market entry strategy.
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Education
- Bachelor's Degree in Business AdministrationUniversity of Buenos Aires (UBA)2012Bachelor's Degree in Business Administration
- Google Ads Certification2022Google Ads Certification