About Leticia
Sales Team Lead y Sales Consultant con más de 15 años de experiencia impulsando el crecimiento de empresas en diferentes sectores y especialmente en EdTech.
- Experiencia tanto en grandes empresas multinacionales como Start Ups en plena fase de expansión (B2C y B2B)
- Liderazgo de equipos de ventas en diferentes países, presencial y remoto
- Desarrollo y ejecución de estrategias de crecimiento para alcanzar los objetivos de ventas
- Definición de KPIs específicos de ventas para optimizar las métricas de conversión y financieras
- Impulsar los esfuerzos de habilitación de ventas (Sales Enablement) para dotar al equipo con las herramientas necesarias para alcanzar el éxito (formación al equipo, diseño de guiones para llamadas/emails, role plays, feedback continuo)
- Analizar las tendencias del mercado y los datos de los clientes para identificar oportunidades de crecimiento
- Hablo 3 idiomas fluidos: inglés, francés y español
Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- NovakidSales LeadEDUCATION AND E-LEARNINGNovember 2019 - January 2023 (3 years and 3 months)SpainDynamic Sales Team lead working for a fast-growing EdTech start-up.
- Develop and execute growth strategies to achieve sales targets
- Manage and lead a team of sales professionals to deliver results
- Drive sales enablement efforts to equip the sales team with the necessary tools to succeed
- Provide consultative selling and support to our B2B clients
- Analyze market trends and customer data to identify opportunities for growth
- Manage key client relationships to drive revenue growth
- Create and maintain sales reports and dashboards for the leadership team
- EF Education FirstSales DirectorEDUCATION AND E-LEARNINGJune 2015 - October 2019 (4 years and 4 months)Zürich, SwitzerlandMy role as a Sales Director at this leading Educational company required a strong focus on driving sales growth, leading and motivating a team in four European countries, and working collaboratively to achieve aggressive targets and KPIs.
- Selling educational programs to individuals and institutions (B2C and B2B)
- Developed and executed a strategic sales plan for the region
- Identifying key markets and target audiences
- Developing sales enablement materials
- Implementing sales campaigns and lead generation strategies
- Collaborated with marketing to ensure consistent branding and messaging across all channels and spread brand awareness in the market
- Hired, coached and motivated my team to exceed sales targets and deliver an exceptional customer experience
- Provided regular training and support to ensure that my team was equipped with the knowledge and tools to succeed in their roles
- Analyzed sales data and market trends to identify areas for improvement and develop strategies to drive growth
- Working with cross-functional teams to develop and launch new products and services
- Exploring new markets to expand our reach
- Beam SuntorySenior Brand ManagerWINE AND SPIRITSOctober 2010 - June 2015 (4 years and 8 months)Madrid, Spain
- Developed and implemented marketing strategies for a portfolio of spirits brands
- Managed the entire product life cycle from product development and launch to ongoing brand management and promotion
- Created brand guidelines, marketing campaigns, and managed budgets and timelines
- Leveraged marketing channels, including social media, advertising, events, and partnerships to build brand awareness and engagement
- Conducted market research to identify new opportunities and trends in the industry and developed new products and innovations to meet consumer needs
- Managed relationships with external partners such as advertising agencies, suppliers, and distributors
- Ensured all marketing efforts were compliant with regulatory requirements and aligned with company values and image
- Required a mix of strategic thinking, creativity, and strong project management skills
- Collaborated effectively with cross-functional teams and managed external relationships
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Education
- Master of ManagementIE (Instituto de Empresa)2006Master in Marketing Management
- Bachelor of Business & Bachelor of ArtsUniversidad Pontificia Comillas2004Bachelor of Business Administration (B.B.A.), Marketing