About Juan José
I help retail, fashion, hospitality and consumer brands solve strategic challenges related to growth, international expansion and customer experience.
With more than 25 years of executive experience across international retailers, emerging brands and experiential platforms, I work alongside CEOs, founders and investors to transform ideas into scalable businesses.
My expertise combines business strategy, commercial development and the orchestration of complex, multidisciplinary projects, bringing together business, design, operations, technology and delivery teams to turn ambitious concepts into executable roadmaps.
Typical engagements include:
• Business & Growth Strategy
• International Expansion
• Retail & Hospitality Concepts
• Executive Advisory
• Commercial Development
• Complex Project Leadership
• Cross-functional Programme Management
• Strategic Partnerships
I have worked across Europe, the Middle East and Asia with retailers, developers, hospitality groups and consumer brands, supporting projects from early strategy and business case definition through to implementation and execution.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
German
Basic
Italian
Basic
Can work on-site
Madrid (up to 40km), Barcelona (up to 40km)
Experience
- MintmetaCo-founder & CEOApril 2020 - Today (6 years and 3 months)- Founded and lead a strategy and innovation consultancy focused on transforming customer-driven businesses- Advising investors, developers, and operators on asset repositioning and concept development- Designing next-generation commercial ecosystems across retail, hospitality, and phygital environments- Supporting brand creation, incubation, and international expansion
- External ReferenceChief Commercial Officer (CCO)April 2024 - December 2025 (1 year and 8 months)Barcelona, Spain- Led global business development and market positioning of experiential architecture projects- Developed high-value concepts across hospitality, retail, and mixed-use assets- Expanded opportunities across Europe, MENA, and Asia- Integrated brand identity, architecture, and technology into commercial environments
- WOW Concept (Madrid)Chief Commercial Officer (CCO)October 2021 - July 2022 (9 months)- Key role in launching one of Europe’s first phygital concept stores, integrating 300+ brands- Developed a hybrid model combining retail, content, and community- Designed customer journeys and experiential activations to drive traffic and engagement- Built a differentiated positioning through curated brand ecosystems
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Education
- Digital Business StrategyMIT Sloan School of Management2019Digital Business Strategy
- PDD, Program for Management DevelopmentIESE Business School2009PDD, Program for Management Development