Description

Soy especialista en crecimiento digital con más de 7 años de experiencia ayudando a CEOs y equipos fundadores a escalar empresas B2B, especialmente en entornos SaaS, PropTech y productos digitales. A lo largo de mi trayectoria tanto como responsable interno como en proyectos autónomos, he liderado estrategias que han generado más de 500.000 € ARR en adquisición digital, con CPLs y CPAs por debajo de 0,11 €, y crecimientos de ingresos sostenidos superiores al 20% interanual.

Diseño estrategias/campañas de marketing con impacto directo en EBITDA, gestionando equipos multifuncionales y activando palancas clave como SEO, SEM optimización de funnels y expansión internacional.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

ICOR Group (LT) PortalPRO AI
Marketing Director Spain & Portugal
REAL ESTATE
April 2023 - Today (3 years and 2 months)
Barcelona, Spain
• Designed and led B2B SaaS marketing strategy, ensuring product-market fit with AI-powered workflows.
• Achieved 50%+ digital conversion on qualified leads, fueling a weekly inbound pipeline.
• Closed partnerships with major industry players, increasing revenue +20%.
• Scaled a new SaaS product in Iberia with full GTM and onboarding strategy. Awarded
Microsoft Power BI Agile method artificial intelligence Meta Ads SEO
Publiverd Group (SP) Dextail
Digital Marketing Manager
TRAVEL AND TOURISM
October 2021 - April 2023 (1 year and 6 months)
Barcelona, Spain
• Delivered €500K+/year in digital acquisition revenue via multi-channel campaigns.
• Directed SEO, paid media, and funnel optimization, achieving CPL down to €0.11 .
• Built and managed in-house team (dev + marketing), reducing agency dependency.
• Oversaw marketplace growth and custom web apps for clients (React-based solutions).
Meta Ads SEO React.js Estrategia de comunicación Google Analytics
OpenPrint S.L. (SP) OpenPrint
Marketing & Ecommerce Manager
E-COMMERCE
May 2019 - September 2021 (2 years and 4 months)
Barcelona, Spain
• Led the ecommerce and performance strategy for a print-on-demand B2B platform.
• Improved CRO and acquisition performance, driving +40% YoY growth.
• Optimized product-market visibility through campaigns across SEO and paid channels.
SEO E-commerce Shopify Consultoría estratégica Branding