About Guilherme
I’m a business builder and operations & go-to-market leader with 10+ years of experience helping companies grow from early stage to scale.
I’ve founded and operated a retail tech startup from zero to acquisition (40+ people, 30,000+ customers), and later held senior roles in one of Brazil’s fastest growing fintechs, where I led new products, strategic partnerships, and revenue operations across sales, marketing, product, operations and finance teams.
What I enjoy most is: structuring operations, defining go-to-market strategy (how to sell, who to sell to, pricing), building partnerships, improving unit economics, and helping teams execute better day to day, through simple processes, clear metrics, and healthy ways of working.
WHAT I OFFER:
- Designing or improving go-to-market strategy and execution (ICP, pricing, sales process, marketing positioning, partnerships).
- Structuring operations for growth (processes, KPIs, roles, workflows).
- Building or scaling partnership and channel programs.
- Launching new products or business units.
- Supporting founders as an operator during growth or transition phases.
- Making sense of the numbers: costs, margins, pricing, financial modeling, and profit drivers.
I work well with startups, scaleups, and small businesses that want senior support without hiring full-time.
Every project is custom-built and tailored to your specific needs. My style is practical and collaborative - I enjoy working closely with founders, leaders and teams, creating clarity out of complexity, and helping people feel more confident about where their business is going and how to get there.
Portuguese
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- Caju, FintechHead of Partnerships & Strategic AlliancesTECHAugust 2024 - July 2025 (11 months)São Paulo, BrazilCreated and led the Partnerships & Strategic Alliances division, consolidating three initiatives: Caju Mais (strategic alliances), Feirinha (B2C marketplace), and Indirect Channels (reseller network).Led and scaled Caju Mais, a benefits marketplace that integrates products like Wellhub and Conexa into Caju's platform. Within one year, we more than doubled the product's user base from 70k to 150k employee lives, through a mix of strategic sales initiatives, PLG experiments, pricing optimization, and partner negotiations.Oversaw Indirect Channels, managing a reseller ecosystem of 300+ partners, and led Feirinha, a B2C marketplace with 100+ retail partnersWorked daily with Sales, Support, Marketing, Product, and Finance to ensure partnerships were operationally scalable and commercially effective.Established new strategic alliances with key market players
- Caju, FintechGeneral Manager | Expense Management (Caju Despesas)TECHMarch 2023 - August 2024 (1 year and 5 months)São Paulo, BrazilAppointed General Manager of Caju Despesas, a new expense management product, reporting directly to the CEO.Defined product vision, pricing, positioning, and go-to-market strategy.Led customer discovery, validation, and operational setup (processes, KPIs, routines).Led cross-functional teams across product, sales, marketing and operations.Launched and scaled the product, and within 18 months we were delivering a new level of efficiency to thousands of companies, replacing slow and manual processes (cash advances, travel and reimbursements) with automated processes.
- Mandala Clothing, RetailTechFounder | Growth, Operations & Go-To-MarketRETAIL (SMALL BUSINESS)September 2016 - June 2022 (5 years and 9 months)São Paulo, BrazilCo-founded and scaled Mandala from zero to a 7-figure revenue company, with a team of40+ people operating through B2C and B2B business models. Over 5 years the company serviced +30.000 end clients and developed partnerships with two major fashion retailers in the country: Renner and Aramis.Owned go-to-market strategy, growth, and operations, including marketing initiatives, customer acquisition, logistics and customer support.Led and scaled multi-functional teams, managing 12 people across Growth & Marketing and 20 people across Operations & Customer Support.Raised capital from angels, family offices, funds and strategic investors prior to being acquired by Miggos in 2022.
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Education
- BA in Business Administration and Management, GeneralFGV - Escola de Administração de Empresas de São Paulo2014
- Business Administration and ManagementESADE Business School2012Exchange Program