Guilherme Tieppo

Leading Service Club Perks, a benefits and discounts platform built for drivers, couriers and logistics workforces across Europe.

Responsible for product strategy, growth, partnerships go-to-market, and marketplace development - building a curated ecosystem of perks and services that helps drivers reduce the cost of work while helping logistics companies improve driver satisfaction, engagement, and retention.

Created and led the Partnerships & Strategic Alliances division, consolidating three initiatives: Caju Mais (strategic alliances), Feirinha (B2C marketplace), and Indirect Channels (reseller network).

Led and scaled Caju Mais, a benefits marketplace that integrates products like Wellhub and Conexa into Caju's platform. Within one year, we more than doubled the product's user base from 70k to 150k employee lives, through a mix of strategic sales initiatives, PLG experiments, pricing optimization, and partner negotiations.

Oversaw Indirect Channels, managing a reseller ecosystem of 300+ partners, and led Feirinha, a B2C marketplace with 100+ retail partners

Worked daily with Sales, Support, Marketing, Product, and Finance to ensure partnerships were operationally scalable and commercially effective.

Established new strategic alliances with key market players

Appointed General Manager of Caju Despesas, a new expense management product, reporting directly to the CEO.

Defined product vision, pricing, positioning, and go-to-market strategy.

Led customer discovery, validation, and operational setup (processes, KPIs, routines).

Led cross-functional teams across product, sales, marketing and operations.

Launched and scaled the product, and within 18 months we were delivering a new level of efficiency to thousands of companies, replacing slow and manual processes (cash advances, travel and reimbursements) with automated processes.