About Gonzalo
Ayudo a negocios a aumentar sus ventas a través de estrategias de marketing online personalizadas para cada negocio. Mi enfoque se centra en maximizar el rendimiento y el retorno de la inversión para mis clientes, utilizando estrategias innovadoras y personalizadas.
Mi area de experiencia se centra en Google Ads, desde campañas de búsqueda o shopping pasando por Youtube también. Además, he trabajado con otras plataformas como Microsoft Ads, Facebook, Instagram o TikTok.
Mi objetivo es ayudar a mis clientes a alcanzar sus metas comerciales, ya sea generando leads de calidad, aumentando la conversión de ventas o mejorando la presencia de la marca en línea. Soy meticuloso en el análisis de datos y constantemente estoy actualizado sobre las últimas tendencias en marketing digital para garantizar estrategias efectivas y resultados sobresalientes.
Si estás buscando a alguien que no solo entienda la dinámica del performance marketing, sino que también esté comprometido con el éxito de tus campañas, hablemos.
English
Fluent
French
Fluent
German
Conversational
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km), Pamplona (up to 50km)
Experience
- CheggPerformance Marketing ConsultantEDUCATION AND E-LEARNINGJune 2023 - Today (3 years and 1 month)
- Vio.comPerformance Marketing AnalystHOSPITALITYJune 2022 - Today (4 years and 1 month)- Optimization of digital marketing campaigns, employing data-driven insights to enhance performance across various channels such as Google Ads Search, Microsoft Ads, Google Ads Display and Google Ads App campaigns.- Conduct in-depth analysis of key performance metrics, translating complex data sets into actionable recommendations. Regularly prepare and present comprehensive reports to stakeholders, offering valuable insights to guide strategic decision-making.- Drive a culture of continuous improvement by designing and implementing A/B tests and experimentation frameworks. Utilize findings to refine targeting strategies, ad creatives, and landing page elements, contributing to ongoing campaign refinement.- Collaborate closely with cross-functional teams, including creative, analytics, and product teams, to align marketing strategies with overall business objectives.- Manage advertising budgets effectively to ensure optimal allocation across different platforms. Implement budgetary adjustments based on performance trends, maximizing cost-effectiveness and achieving high-quality lead generation.
- PreplyPerformance Marketing SpecialistEDUCATION AND E-LEARNINGMay 2020 - June 2022 (2 years and 1 month)- Strategized, developed, managed and owned paid search marketing across Google Ads, Bing and Yandex with a monthly budget of ≈$1M for both the B2C and B2B sides of the business.- Scaled 10x the paid search strategy within the LTV:CPA and budget constraints.- Performed rigorous AB testing and developed testing methodologies.- Presenting and updating other stakeholders on the paid search performance and other growth initiatives as owner of the paid search channel.- Close collaboration with CRO and Data teams in order to launch different initiatives to optimize the conversion rate.- Management of other paid channels like UAC, GDN, Youtube Video and Linkedin Ads for both lead generation (B2B) and acquisition (B2C). In both cases with retargeting and prospecting campaigns.
Recommendations
Be the first to recommend Gonzalo
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Licenciatura en Administración y Dirección de Empresas con Especialidad en MarketingDeusto Business School2013
- Beca ErasmusHochschule für angewandte Wissenschaften München2012
Certifications
- Google Ads Search CertificationGoogle2024