Frida Nguyen

Own and execute regional business development strategy across Southeast Europe & Benelux, driving targeted, account based pipeline growth Lead a hybrid team of senior inbound and outbound BDRs, elevating execution standards and revenue contribution Partner cross-functionally with Sales, Marketing, and Channel to align go-to-market strategy and accelerate opportunity progression Mentor and develop top talent, strengthening consultative selling capabilities and preparing team members for senior GTM roles Champion a people-first leadership culture, balancing performance with engagement, inclusion, and career development

Built and scaled a regional inbound business development engine across Tier 1 markets, establishing the foundation for EMEA pipeline generation Led a team of 10 (FTE + contractors), embedding performance frameworks, coaching models, and career pathways Designed and implemented qualification methodology, SLAs, and routing logic, creating a scalable and standardized inbound model Strengthened alignment across Sales, Marketing, and Channel, improving conversion rates and funnel efficiency Developed early-career talent into high-performing commercial professionals, supporting internal mobility

Drove international market expansion in a fast-scaling SaaS environment, owning full-cycle GTM and revenue strategy Built and executed targeted ICP strategies and outbound approaches, opening high-value opportunities Owned end-to-end revenue lifecycle: prospecting, closing, onboarding, and expansion Translated early traction into scalable GTM playbooks and repeatable growth frameworks Increased retention and customer lifetime value through strategic expansion initiatives