Elena A.

- Develop the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.

- Suggest or implement improvements in areas like SEO, social media, email marketing, and website design.

- Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns.

- Coordinate content platforms such as website landing pages and blog.

- Implement content development strategy to website and blogs.

- Develop product lines and appraise new ideas for market viability

- Assess competition by comparing products

- Creation product marketing communications objectives

- Creation long- and short-term product sales forecasts and analysis for management

- Market new products with sales, advertising and production teams

- Analyze consumer behavior and determine customer target

- Elaborate strategies for all marketing teams

- Making sure the brand message is strong and consistent through all marketing channels (such as email campaigns, websites, promotional material, and events)

- Management of B2B Marketing Strategy of Paga+Tarde

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Analysis of business trends in relation to the market, technology, competitors, etc., as well as the analysis of the existing value chain in the market.

- Identification of real business opportunities and new markets segment, including the execution of proposals and the preparation of requirements

- Support to commercial team and merchant development team, to increase, development and growth of new merchants: growth of volume financing: 1M monthly to 4M.

- Developing and managing of promotional and advertising campaigns both in ecommerce and instore, major events, building brand awareness and positioning.

- Creation promotions with advertising managers, developing budgets, including expenditures, return-on-investment and profit-loss projections.

- Creation of opportunities to generating leads through direct marketing actions: external events (eShow, CEC, MCC ...) and internal events (Afterworks Experience of Paga+Tarde, focused on verticals)

- Monthly SOV and sales KPIs, service quality analysis and market environment and competitor analysis with CRM tools

Responsible to Vodafone Payments, product that permitted to customer to buy a product or digital content, instead of adding the card details, the Vodafone customers can pay any digital contents and physical goods with the phone bill.

Some of the key highlights of his roles include:

-Definition and implementation of functionalities and evolution of the platform according to market trends, such as: subscriptions, web payments (in wifi), different payment letters depending on the provider and / or content, among others.

-Collaboration with the development of the project (in progress) that will broaden the intermediation of payment to physical goods such as parking meters, public transport, tickets (film and events in general), which requires electronic money license, among other things. Potential market for Vodafone estimated at 1,300 million euros.

-Responsible for the pilot together with the Bank of Spain, for the purchase of bus tickets with the company ALSA against the Vodafone invoice

-Relation and coordination of teams from other areas involved in the product such as technology, legal, finance, customer service, among others.

- Joint work with Vodafone group in the integration of Vodafone Payments in the main application stores such as Google Play, Blackberry App World, Nokia Store, Windows Phone Market and Sony Entertaiment Network

Specialist in Vodafone Wallet, a service that allows you to store and use all your cards on the mobile phone: bank cards, loyalty cards, coupons, access cards (library, gym), transportation, etc.

-Integration in Vodafone Wallet payment services SmartPass and la Caixa

- Direct VISA collaboration with verification of the SmartPass card

-Testing in Contactless Payments - SmartPass card in production and pre-production environment

-Responsible in the Vodafone Wallet Mobile Word Congress (Payments, Access, Transportation, Loyalty Cards)