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David UriarteDU

David Uriarte

Go To Market y Transformación

€1,000/day
Barcelona, ES
8-15 years

Average response time: 1 hour

About David

Destacado historial de logros en proyectos de transformación y go to market. Ex consultor de BCG, MBA del IESE, profesor asociado, asesor internacional senior con más de 20 años de experiencia relevante. Apasionado de lo digital y de las personas, optimista y flexible. Un líder con una fuerte visión estratégica que no tiene miedo de ensuciarse las manos.

Managing Partner de Horvent (empresa de servicios y emprendimiento centrada en la creación de negocios, la transformación y la estrategia go to market) y socio de GuestPro (SaaS líder de nueva generación para gestionar hoteles, reservas y huéspedes).

También es Profesor Asociado en Gestión de Servicios en Toulouse Business School y The Valley of Digital, Mentor en Conector Travel Tech, BTS, Startupbootcamp IoT & Big Data y en The Cherie Blair Foundation for Women y Asesor de Estrategia en Hacks/Hackers Barcelona.

Ha ocupado cargos ejecutivos en PGI Management, Pierre Vacances Center Parcs y Barceló. Anteriormente trabajó en empresas de consultoría de primer nivel, como The Boston Consulting Group.

David tiene un MBA en el IESE/Universidad de Georgetown, una Licenciatura en Empresariales en la Universidad del País Vasco y un Certificado en Marketing Digital por The Squared Online.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Barcelona (up to 50km)

Experience

  • HORVENT ADVISORY SERVICES
    Managing Partner
    CONSULTING AND AUDITS
    June 2015 - Today (11 years)
    Barcelona, Spain
    On-site advisory boutique in go to market and transformation.

    • Boosted business development, operations and strategy of Eclair, a French real estate developer
    • Accelerated business and corporate development of GuestPro, new generation SaaS for hotels
    • Transformed B2B sales for Europastry, leading FMCG (800M€ revenue) in collaboration with Making Science
    • Amplified business proposition of emlak24, real estate platform based in Cologne for Turks outside Turkey
    • Advised Value-Real Socimi about business development and tourism operators in Spain
    • Advised and raised capital for Linda, a new generation drinks company
    • Enhanced the B2C data-driven approach and guest experience for the Barceló Hotel Group (2B€ revenue):
    o A 5M€ transformation project with more than 100M€ impact, including implementation of big data tools/ data lake (Azure), developing predictive AI models and CRM (Salesforce Service, Marketing, DMP and Social) for more than 1,000 employees of eCommerce, call centers, marketing, guest experience and hotels
    o Boosted Barceló’s customer-centered strategy with a transformation project with more than 5,000 employees involved, improving review rates 3pp on average with over 20M€ annual impact on profits
    o Facilitated the Advisory Digital Board of Barceló for three years
    • Supported TalentChef, a leading specialist food & beverage service company
    • Navigated 100M€ acquisition project for Avoris, a leading travel company
    • Performed a transformation project for Body Help, an osteopathy chain
    • Identified and prioritized actions in response to the sharing economy for a leader in travel and leisure
    • Advised Ministry of Tourism of Azerbaijan about a Russian Incoming and Promotion Agency
    • Designed and developed the concept and business plan for a disruptive hotel chain
    • Implemented go to market strategy in Spain/Latam for an online reputation management company
    • Fully involved in the startup ecosystem. Mentored in startup accelerator Startupbootcamp IoT and Big Data, Conector Startup Accelerator, AticcoLab, Hotel Force, Barcelona Technology School (BTS) and The Cherie Blair Foundation for Women. Advised Hacks/Hackers Spain
    Consultoría Planificación estratégica Transformación digital Estrategia empresarial Estrategia comercial Start-up Lean management
  • GuestPro | Nextgen Hoteltech
    Partner
    SOFTWARE PUBLISHING
    February 2020 - Today (6 years and 4 months)
    Barcelona, Catalonia, Spain
    New generation SaaS to manage hotels, bookings and guests. GuestPro.com
    SAAS go to market investor pitch Estrategia empresarial Estrategia comercial
  • Toulouse Business School - Barcelona
    Associate Professor
    September 2013 - Today (12 years and 9 months)
    Lectured “Service Management”, MSc Hospitality and Tourism

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Education

  • The Squared Online Certificate in Digital Marketing
    Squared Online
    2015
  • MBA
    IESE Business School - University of Navarra
    2000
    MBA

Certifications

  • The Squared Online Certificate in Digital Marketing
    Squared Online
    2015

Skill set (53)

Categories