About Cristina
Hi! I am Cristina Franco, a passionate leader, eager to interact, learn from and influence others. Ready to embrace change and challenges with self-confidence, outstanding results and always open for growth. Critical and creative thinker with excellent interpersonal relationships, seeking to help generate impact in the technology and arts industry. Background in consultancy, commercial, strategic finance and project management with fluent english and spanish, as native language. Working experience in different industries such as music and entertainment and IT working with Microsoft. skills:
- Microsoft office
- Microsoft Powerapps
- CRM Salesforce
- Google ads
- Google analytics
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- NextantConsultantJanuary 2022 - Today (4 years and 7 months)ColombiaProvide consulting services for the operation and induction processes to the World Wide Learning program of Microsoft at an international level, focusing on facilitating the onboarding process to any hiring new to manager roles. Responsibilities:-Targeting and database management, communications, scheduling, data analysis and delivery of monthly reports of results. Skills:-Decision Making - Management - Public Relations - Project Management - Project Coordination -Data Analysis -
- A&C Pets SASGeneral manager- founderMay 2017 - Today (9 years and 3 months)Bogotá, Bogota, ColombiaFounder and brand developer of Pet Glow, a pet cosmetic company. In charge of retail and wholesale marketing for shampoo and perfume for pets, focused on the dogs and cats market niche. Implementation and monitoring of e-commerce, design of marketing strategies and content of social networks. Management and relationship with clients and allies, inventory management and finances. Achievements:-Sales in retail stores in Bogotá, Colombia.-Sales through online apps.-Increase in brand positioning.-Increase in purchases made through the website.
- Páramo PresentaBusiness executiveMay 2019 - August 2022 (3 years and 3 months)Bogotá, Bogota, ColombiaDesign of strategies and sponsorship proposals for the consolidation and acquisition of new and existing partners for music and entertainment events, more than 60 per year, such as the massive music Festival Estereo Picnic. Account manager of existing and new allies, focused on strengthening the relationship and promoting long-term alliances. Leadership of parties involved and task attainment monitoring for each project. Development of weekly and monthly sales and results report for the board of directors and allies. Achievements:-Successful leadership and task assignment for working group projects.-Acquisition of 5 large companies and industries in the mass consumption, e-commerce and public sector as new clients.-Over compliance of 5 times the annual personal target.-Growth of BDD of new clients in existing and opening markets. More than 30 efective contacts.-Excellent relationships and accurate approach with existing clients and decision makers.
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Education
- MIAC - Master of investigation of art andUniversity Complutense of Madrid2022MIAC - Master of investigation of art and
- Art.University of Los Andes2017Art.