About Christine
Trilingual content strategist and creator with B2B and industrial sector expertise. Enjoys working with multi-national clients and interdisciplinary teams. Degree in applied linguistics and marketing management.
German
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- BlackdogCo-Founder and Content StrategistDIGITAL AND ITSeptember 2018 - Today (7 years and 9 months)Madrid, SpainServicios de creación de contenidos y consultoría de marketing para empresas B2B
- Putzmeister Ibérica S.A.Marketing DepartmentMECHANICAL ENGINEERINGApril 2010 - May 2017 (7 years and 2 months)Madrid, SpainContent strategy• Spearheaded company-wide internal cross-disciplinary working group fostering quality content creation (-> see bestsupportunderground.com), designed inbound marketing planContent creation & management• Drafting content in English, Spanish and German, in particular commercial literature, webpage content and press releases alongside graphic designer, technical and sales departments• Managing distribution of content through the company’s own relevant internal and external channels, paid media, industry media as well as eventsMedia planning• Yearly planning and budgeting of industry media plan both off & online• Analyzing & optimizing campaign ROI
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Education
- Modern Languages and Business Studies, Applied LinguisticsJustus-Liebig-Universität Giessen2009Combined studies of English, Spanish and Business Management, majored in English Applied Linguistics. Thesis: "The Representation of the 2008 Financial Crisis in Political Speeches and Newspaper Articles. A Discourse Analytic Approach." Interdisciplinary diversified program with the involvement of foreign language departments and the Department of Business and Economics.
- Marketing ManagementEAE Business School2013