About Christina
I'm an interdisciplinary project designer and consultant, passionate about human and planet-centered projects rooted in research and testing.
Observant, adaptive and keen on fine-tuning projects, methodologies and products, to boost value, coherence, and transparency across all sectors.
My work has crossed into a variety of spaces where I've lead projects and initiatives in Designing for the Future, green spaces and mentoring students in Product Design on how to ideate, plan and ejecute a project.
Over the last three years I've specialized in product development in the Cannabis space in Spain. Leading product development for a pioneering Spanish brand, as well as developing meaningful, informative, and scientifically-backed content.
I have a special interest in social justice and sustainability, and am involved in activist and educational spaces with my skillset in critical thinking and divulgation.
English
Native or bilingual
Spanish
Native or bilingual
Italian
Basic
Can work on-site
Bilbao (up to 50km)
Experience
- The Beemine LabProduct Researcher & User ResearcherBIOTECHSeptember 2021 - Today (4 years and 10 months)Madrid, Spain- Interdepartmental consultant and leader of the R+D and UX project in T(B)L. In charge of generating co-creation links with different agents to create research and development networks with a social and environmental impact.- Product design + research.- UX research and testing designer.- Design and development of digital tools, user-based.- Trend analysis and reports for brand/project strategy.- Brand auditor.
- The Beemine LabProduct developer & User ResearcherHEALTH AND WELLNESSJanuary 2019 - May 2021 (2 years and 4 months)Madrid, Spain- Market study and analysis for the implementation and development of cannabis products using agile and innovative methods (design thinking, scrum, etc.).- Pipeline strategy, design, and development: ingredients, formulation, product usage, target audience, qualities, claims, packaging, etc...- Headhunter of experts and collaborators in the scientific field, specifically in the cannabis space.- Coordination of experts and collaborators in the field of marketing and scientific dissemination for the development, implementation, and review of informative content.- Management and development of the internal (team) and external (customers: B2B + B2C) education (ie. reports, articles, workshops, queries, etc.).- Development, review, strategy, and implementation of materials for marketing, design, sales, and business development.- Development and implementation of Web strategy (WordPress, SEO, UX, UI).- Development, content selection, and management of social media (Instagram, Facebook, Twitter, LinkedIn, and Twitter).- Graphic design and video editing (Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Adobe After Effects, Figma, etc...)- Management of customer inquiries for medical and therapeutic Cannabis use.- Execution and optimization of 360º campaigns (Adobe Suite, Figma, Trello, Scrum)
- FreelanceLocutora - Voice overFILM AND AVJune 2015 - Today (11 years and 1 month)Bilbao, SpainUno mi pasión para la comunicación clara y concisa con mi experiencia personal en interpretación. He sido editora y revisora para proyectos comunicativos, como formativos, en The Beemine Lab, Beemine Farm, Consonni y Etorkizuna Eraikiz.Buscar un tono adecuado, estudiar el public target, editar y revisar para asegurar que el mensaje correcto se va a transmitir y ejecutar con un equipo de sonido de calidad cinematográfico.
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Education
- Undergraduate Degree in Product DesignIED MADRID (Istituto Europeo di Design)2017- Project ideation, development and production for products, services and experiences with a human-centered and sustainable approach. - Industrial, artesanal and self production methods (Carpentry, Welding, Ceramics, 3D printing, CNC) - Adobe Suite (AI, PS, ID, Pr, AE) and 3D software (Rhinoceros, Solidworks, Vray) Projects in the realms of: Furniture, Urban, Packaging, E-textiles, tools, accessories, services, VR experience, and Universal/Inclusive design.