Description

Consultor en GTM, entrada al mercado español, finanzas corporativas y valuation.

Seis años como Co-Founder y Director Ejecutivo de Happy Code España: construí desde cero la operación comercial y financiera hasta consolidar una red de 100+ colegios y 5.000+ alumnos en toda España, y diseñé un plan de expansión regional con el sector público andaluz valorado en 1,5M€. Actualmente lidero la entrada al mercado español de una empresa B2B brasileña.

Trayectoria anterior en análisis financiero: analista de renta variable sell-side en Banco Fator cubriendo los sectores Industrial, Car Rentals e Infraestructura; analista senior de tesorería en General Electric LatAm; MSc en Economía por FGV/SP con investigación publicada en el Brazilian Review of Econometrics; CFA Nivel I.

Proyectos que suelo gestionar:

- Entrada al mercado español para empresas B2B: ICP, posicionamiento, pricing, outreach inicial, primeros clientes institucionales.

- Estrategia comercial y diseño de operación de ventas B2B: outbound, cualificación, estructura de negociación, propuestas.

- Análisis financiero y modelos de valoración para decisiones estratégicas, rondas o M&A (DCF, múltiplos, GGM).

- FP&A y forecasting para startups y empresas en crecimiento.

Consultoría puntual en expansión internacional, especialmente en el corredor España–LatAm.

Idiomas de trabajo: español, inglés, portugués.

Languages

Portuguese
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Italian
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Catena.work
GTM Partner, Spain Market Entry
January 2026 - Today (6 months)
Barcelona, Spain
Leading Spain market entry for a Brazilian B2B company: ICP definition, positioning, pricing assumptions, and early commercial motion.
Running founder-led discovery and outreach to calibrate value proposition and buying triggers in the local market.
Designing the first sales playbook, proposal structure, and partnership framework for the Spanish market.
Go-to-Market (GTM) Strategy Market-Entry Strategy B2B Sales
Happy Code España
Co-Founder & Executive Director
January 2020 - Today (6 years and 6 months)
Barcelona, Spain
Co-founded and led the company from zero to a network of 100+ schools and 5,000+ students across Spain.
Designed a regional expansion plan with the Andalusian public sector, estimated value €1.5M — commercial structure, pricing model, and delivery framework.
Built the full B2B commercial engine: prospecting, outbound, discovery/qualification, negotiation structures, and proposal templates.
Led multi-stakeholder sales cycles with educational groups, foundations, and regional public institutions; closed recurring long-cycle institutional contracts.
Managed a team of 10 plus a distributed partner network across Spain; owned financial planning, operational systems, and brand positioning.
B2B Sales Entrepreneurship Go-to-Market (GTM) Strategy Corporate Finance Business development
General Electric
Senior Treasury Analyst
January 2016 - January 2018 (2 years)
São Paulo, State of São Paulo, Brazil
Monitored and forecasted CFOA (Cash Flow from Operations) drivers across GE's Latin American business units.
Acted as LatAm focal point for a global working-capital visibility initiative; analyzed financial statements across multiple business lines.
Tesorería Análisis financiero