Description

Strategic leader with 10+ years of experience driving revenue, experimentation, and market positioning across global marketplaces in Europe, Oceania, and the Americas. Specialized in Dynamic Pricing strategies, experimentation, and market intelligence in B2C and B2B spaces, I build data-driven frameworks that align commercial strategy with customer value, with a passion for scaling pricing from the ground up. Fluent in English, Spanish, and Portuguese. Based in Spain.

Languages

Spanish
Native or bilingual
English
Native or bilingual
Portuguese
Fluent
French
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

SITA
Pricing Strategist
January 2025 - Today (1 year and 6 months)
• • B2B Pricing Strategy: Defined enterprise pricing strategy and commercial policies across the Passenger Processing portfolio, influencing $300m+ pipeline.
• • Value-based Contracting: Implemented value-based pricing frameworks for long-term B2B contracts, driving +12% YoY ARR growth and 10% win-rate improvement in strategic tenders.
• • Discount & Deal Governance: Standardized discount logic and exception handling, reducing ad-hoc discounting by ~30% and improving pricing consistency.
• • Complex Deal Support: Led scenario-based pricing for large B2B deals, improving ACV uplift, while protecting target margins.

Reporting to: Director of Finance Direct reports: 1 Senior Analyst (formal). CPQ team, Product, Finance and Procurement Managers (informal).
Pricing strategy Business analysis Business development Corporate strategy Project Management
CITY WONDERS
Head of Revenue
January 2023 - January 2025 (2 years)
• • B2B & Partner Pricing: Conducted a full pricing diagnostic (models, processes, commercial policies) across B2B partners and distributors, identifying 20% revenue upside.
• • After-Sale Monetization: Deployed dynamic and post-sale pricing on perishable inventory, contributing to the highest revenue year in company history
• • Margin transparency: Built end-to-end pricing setup rules and margin contribution models to support data-driven commercial decisions.
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Head of Pricing
January 2022 - January 2023 (1 year)
• • Business development: Integrated industry trends and enhanced pricing stack to boost commercial opportunities eg. Multi-mobility, B2B pricing and Loyalty programs
• • Dynamic Pricing: Developed and executed pricing strategies, including competition tracking and advanced dynamic pricing mechanisms across all fleets eg. Distance, time, frequency and Surge models
• • Innovative mindset: Inspiring and building an experimentation mentality, ensuring end-to-end ownership and alignment across multiple stakeholders eg. Product, Engineers, Data Science and Data Analytics

Reporting to: VP Marketplace Performance Direct reports: 2 Managers (formal), 10 Head of Operations from local teams and Data Central team (informal).