AFAbout Almudena
¡Hola!
Me llamo Almudena y soy Ingeniera Industrial de profesión, con experiencia en consultoría estratégica y marketing digital en startups de diversas industrias.
He trabajado en múltiples áreas de negocio, incluyendo Marketing, Producto, Analítica de Datos y Growth, y he participado activamente en la planificación y ejecución de estrategias Go-To-Market (GTM).
Me encantan los desafíos y ser parte de proyectos desde su inicio. Los asumo como propios y realmente me motivan. 🚀
English
Native or bilingual
German
Conversational
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- TakeaChefGrowth Strategist Take a Chef, MadridRESTAURANTS AND FOOD SERVICEMay 2024 - Today (2 years and 1 month)Madrid, Spain
- Investigación exhaustiva de usuarios mediante entrevistas a profundidad y análisis de datos para identificar oportunidades de crecimiento.
- Planificación y creación del roadmap de experimentación a lo largo de todo el customer journey.
- Ejecución de experimentos, monitoreo de métricas y optimización continua de soluciones implementadas (+10% de CVR en la web en los primeros 2 meses).
- Implementación de herramientas de analítica digital (Amplitude) y automatización de flujos de CRM en HubSpot.
- BetterflyGlobal Growth HackerSeptember 2022 - August 2023 (11 months)
- Direct Report to the Global Director of Growth and Marketing Responsible for the 9 markets (Chile, Brazil, Mexico, Peru, Ecuador, Spain, Colombia, Portugal, Argentina) Main Projects:
- GTM: work closely with sales and marketing teams to create and support the go-to-market strategy (Chile, Brazil, Mexico, Peru, Ecuador, Spain, Colombia, Portugal, Argentina)
- Conduct intensive, regular experimentation and in-depth user data analysis to increase conversion rates and hit revenue goals.
- Perform strategic product, market, and customer analysis to identify new growth drivers or opportunities for improvement and uncover and leverage new emerging channels to accelerate growth and workload expansion.
- Monitor, analyze, and report KPIs to ensure marketing initiatives reach revenue objectives.
- AunaProduct Strategy Lead | Digital Transformation ( Clinic, laboratory and digital unit)May 2022 - September 2022 (4 months)Lima, PeruDirect report to the CEO / CPO Main Projects:• Create the product strategy brand to avoid miss communication and facilitate workflows and dynamics between marketing, commercial, operations, product and data strategy.• Plan and execute ongoing user investigations (in and out of the app)• Monitor business metrics of product performance and ongoing market research to identify strategic opportunities.• Support to the product team in prioritizing the backlog, taking into account user insights and identified business opportunities.
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Education
- Master Gestion de Turismo Gastronómico, Administración y gestión de empresas, generalBasque Culinary Center2024Master Gestion de Turismo Gastronómico, Administración y gestión de empresas, general
- Bachelor of BusinessHumboldt-Universität zu Berlin2019Bachelor of Business Administration - BBA, Finanzas, general