About Alberto
Llevo más de 15 años trabajando en roles de marketing y comerciales, en sectores como Banca, Consultoría y sobre todo Retail, donde he desarrollado roles de planificación y gestión comercial, planificación estratégica, marketing digital y dirección de proyectos.
Los proyectos que suelo realizar son:
- Consultoría, desarrollo y supervisión de tiendas online/ecommerce y marketing digital.
- Creación y mantenimiento de ecommerce en Shopify.
- Dirección de proyectos digitales (centrados en marketing digital y ecommerce).
- Diseño de estratgias de negocio digital: análisis, diseño y entrega de recomendaciones estratégicas.
Soy una persona resolutiva, creativa, analítica y muy orientada a resultados con capacidad para gestionar múltiples responsabilidades bajo presión, con experiencia laboral internacional y pasión por los deportes, la montaña y el mar.
Actualmente trabajo full time con un proyecto internacional y lidero la estrategia de algún ecommerce de pyme como freelance, pero encuentro huecos para realizar trabajos otros de freelance durante las tardes, vacaciones y fines de semana (consultar posibilidades de colaboración en función de disponibilidad).
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Parques ReunidosEcommerce Project ManagerE-COMMERCESeptember 2021 - Today (4 years and 9 months)Madrid, Spain- Responsible for the development and implementation of the Ecommerce solution at global level for all parks of Parques Reunidos Group.- A total of more than 60 parks including the following products: ticketing, retail, F&B, accommodation reservation.- Project Manager for the implementation of functionalities as payment solutions (Klarna & Zuora), product catalog management, data migration, integrations with third parties (identity verification, antifraud management tools, CRM, installment solutions and payment platforms).- Management of more than 20 internal and external FTEs- Project budget owner
- NATEEVODigital Business Strategy - Senior ConsultantFebruary 2021 - September 2021 (7 months)Madrid, SpainProject management. Analysis and definition of digital business strategies. Definition of strategies for acquisition, CRM, CRO, loyalty and growth. Definition of processes, governance and efficiency models. Clients: Havaianas, Securitas Direct, Banco de España, Enagás, Mapfre, Grupo Santalucía.
- IKEA EspañaEcommerce Commercial StrategyAugust 2017 - March 2021 (3 years and 7 months)Madrid, SpainLeading the portfolio and keeping the overview of global and local initiatives for Web, Ecommerce and Digital Channel to secure a clear roadmap and a sharp delivery plan for synchronising all activities supporting the commercial calendar and 365 day vitality.- Ensure the overview of all activitites needed to support the country commercial activities and digital communication.- Contribute to the the unit action plan and content planning process from forecasting to the execution, in order to respond to co-worker, customer and business needs.- Monitor and follow up KPI's to ensure the plans are being followed and take corrective actions.- Support the Digital Channel Optmisation and Sales Managers in outlining the mid and short term business development plan, helping prioritisation as well as contributing to Commercial calendar creation with a multichannel approach.- Collaborate with the full WEB & DIGITAL teams to create a realistic and realisable plan, align with the resource planning from internal competences but also from external agencies.
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Education
- Executive MBA, Business Administration and ManagementESIC Business & Marketing School2021Executive MBA, Business Administration and Management
- Master of BusinessThe Valley Digital Business School2017Master's Degree in Digital Business