Description

Salesforce CRM & Marketing Cloud specialist with 8+ years helping B2B companies turn their CRM into a real revenue engine, not just a data archive. 6+ years hands-on with Salesforce CRM, 3+ years specialized in Marketing Cloud: automated journeys, CRM cleanup, dashboards, and sales-marketing alignment that moves the pipeline. Currently Salesforce Team Lead at a travel tech company; previously ran CRM campaigns for a 70+ location network under TotalEnergies. I also handle SEO and web design, helping boost your company's visibility too. Let's talk about what's slowing down your CRM.

Industry field of expertise

Languages

Spanish
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Catalan
Fluent
French
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

Palma de Mallorca (up to 50km)

Juniper Travel Technology
Salesforce Team Lead | CRM & Marketing Automation Specialist | Sales Strategy & Lead Generation
TRAVEL AND TOURISM
January 2026 - Today (7 months)
Palma de Mallorca, Spain
• ▪ Lead Salesforce CRM and Salesforce Marketing Cloud initiatives end-to-end, owning platform strategy, governance and roadmap.
• ▪ Define and optimize CRM processes, governance models and automation strategies to support scalable growth.
• ▪ Partner with Sales, Marketing and Leadership teams to design and execute commercial campaigns aligned with revenue goals.
• ▪ Develop customer segmentation strategies, automated journeys and multi channel campaigns.
• ▪ Build dashboards and reporting frameworks using CRM Analytics and Salesforce Analytics Studio to track performance.
• ▪ Monitor campaign performance, sales activity and customer engagement metrics to inform strategy.
• ▪ Lead Salesforce adoption initiatives, training programs and best-practice enablement across teams.
Salesforce Salesforce Marketing Cloud CRM Sales Management Sales Strategy
Juniper Travel Technology
Growth, CRM & Marketing Specialist
TRAVEL AND TOURISM
June 2023 - January 2026 (2 years and 7 months)
Palma de Mallorca, Spain
• ▪ Developed and optimized lead generation strategies using Salesforce Marketing Cloud and CRM workflows.
• ▪ Designed automated email journeys and multi-step nurture campaigns.
• ▪ Supported SEO strategy and web content to strengthen organic acquisition.
• ▪ Coordinated with Sales teams to align strategies and measure ROI.
• ▪ Delivered internal training on marketing automation tools.
Salesforce Salesforce Marketing Cloud CRM B2B Lead Generation Marketing Strategy
AS24 (TotalEnergies)
Marketing & Communication Specialist
LOGISTICS AND SUPPLY CHAIN
November 2021 - June 2023 (1 year and 7 months)
Barcelona, Spain
• ▪ Led marketing strategy for the Spanish subsidiary.
• ▪ Created and managed sales campaigns via Salesforce CRM.
• ▪ Designed branding and communications for a network of 70+ service stations.
• ▪ Managed digital campaigns and vendor coordination.
• ▪ Defined budgets and tracked KPIs across channels.
Marketing Strategy Salesforce Marketing Automation CRM E-mail Marketing

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Bachelor's Degree
Escola Universitària Mediterrani (UDG – University of Girona)
2019
Bachelor's Degree

Zouhair Barraki

Salesforce Team Lead | CRM & Marketing Automation

About Zouhair

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