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Zara ManolovaZM

Zara Manolova

Marketing & Business Development Consultant

€250/day
Barcelona, ES
8-15 years

Average response time: 1 hour

About Zara

I’m a marketing, business development, and communications professional with over 13 years of experience leading strategic initiatives for a top independent law firm. I specialise in helping professional services and consultancy-based businesses improve their visibility, brand consistency and client engagement.
My expertise covers marketing strategy, content development, brand positioning and social media strategy - all aimed at building credibility and measurable impact. I combine analytical thinking with creativity to design strategies that connect business goals with clear, authentic communication.
Having managed everything from digital transformation and PR to legal directory submissions and international partnerships, I now use this experience to help firms refine their voice, strengthen their market presence, and reach new audiences effectively. Based in Barcelona, I work remotely with clients across Europe.
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Barcelona (up to 50km)

Experience

  • Kambourov & Partners
    Head of Business Development, Marketing & Communications
    August 2012 - Today (13 years and 10 months)
    Developed and implemented integrated business development, marketing and communication strategies for a leading independent law firm.

    My work has focused on strengthening the firm’s brand positioning, client engagement and international reputation across multiple jurisdictions.

    Main responsibilities and achievements include:
    • Managing the firm’s overall positioning and client relationship initiatives to drive engagement and visibility across target markets.
    • Handling PR and media outreach, securing features and interviews in key legal and business publications.
    • Coordinating tailored pitches and proposals that directly contributed to new client wins.
    • Overseeing the corporate website and ensuring a consistent, SEO-optimised digital presence.
    • Developing and scaling the firm’s LinkedIn presence, from strategy to content creation and performance monitoring.
    • Leading the preparation of legal directory submissions (Chambers, Legal 500, IFLR), resulting in improved rankings and recognition.
    • Organising cross-border marketing initiatives and partnerships to expand the firm’s international network.
    • Maintaining alignment between business development, marketing and communications to deliver consistent, audience-focused messaging.
    This role has given me deep expertise in helping professional services and law firms translate their strengths into effective visibility, brand recognition and business growth, which is the focus of my current consultancy work.
    Business development Content marketing Brand Positioning Legal marketing Public relations

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