Description

Directora de Marketing a tiempo parcial y Estratega de Marketing con más de 18 años de experiencia liderando proyectos estratégicos de marketing para empresas B2B y B2C, desde grandes corporaciones internacionales hasta startups tecnológicas y pequeñas empresas de servicios.

Me especializo en la creación e implementación de estrategias de marketing onlife 360º (offline + online) desde el desarrollo de marca y estrategias de contenido hasta acciones publicitarias, pasando por el manejo de colaboraciones estratégicas con partners y marketing de fidelización.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
Catalan
Conversational

Workplace preferences

Can work on-site

Valencia (up to 50km)

Zahara Cuenca (Freelance)
Fractional Marketing Director
September 2021 - Today (4 years and 10 months)
Working as a Fractional Marketing Director for different tourism and travel companies (both B2B and B2C), non-competitive marketing projects.

360º Marketing Strategy and Plans.
Implementation of tactics for Spanish and worldwide markets.
Content marketing development, Social Media agency management, Email Marketing strategy, Partnerships management, and Experiential Marketing projects.
Marketing training and speaker.
Rebranding strategy and positioning for a worldwide luxury accommodation brand.
Created a content strategy for a tourism ancillary service company to increase brand awareness and loyalty goals.
Full-integrated Marketing Plan developed for small hotel Spanish chain to reach direct sales objectives.
Marketing Strategy Consultoría estratégica Brand Strategy Brand Management Team Leadership
Freelance
Marketing Mentor & Strategist
December 2019 - Today (6 years and 7 months)
Working as a Digital Marketing Project Manager for different companies and projects (focused on the Service Industry, SaaS, both B2B and B2C.

Development of Social Media strategy (plan and content creation: copy and visuals) with an average 20% follower and engagement increase in different social media channels in 4 months for a B2C Biotech company.
Full-integrated Marketing Plan developed for SaaS company and execution of SEM/Social Media Ads to increase sales, awareness, and retention (8% increase in more leads, and also incremented the quality of those).
Employer Branding strategy and HR Marketing actions (including inbound recruitment actions) provided for a B2B games tech company to increase talent attraction for blockchain developers.
Digital Marketing Social Media Strategist marketing planning Employer Branding Inbound marketing
Bunny Studio
Senior Marketer
June 2021 - December 2021 (6 months)
Palma de Mallorca, Spain
Bunny Studio is a tech full remote company that offers over 100 creative services delivered by the top 4% of global professionals, making it easy and painless to hire a freelancer for companies looking for marketing materials and other related jobs. I worked for one of the Growth Loops (H2H) as a 6-month contractor.

Senior Product Marketer for the Freelancer Squad (Growth Loop).
Marketing and branding actions to increase talent acquisition, activation, and retention. Projects include Ambassador Program (Referral Program), SEO improvements, content creation for social media, email marketing, branding actions, and other marketing experiments. Weekly data reports assessing key metrics and OKRs completion.
Creation and improvements of the Talent Onboarding virtual guide.
Webinar development and email copy for Talent Attraction.
Improvement of SEO for talent landing pages.
Growth marketing SEO Product Marketing Data analysis Project Management