About Yvon
Marketing professional with 10+ years of experience leading digital growth and customer engagement strategies. Specialized in CRM management and marketing automation to enhance customer retention, improve lead nurturing,
Profesional de marketing con más de 10 años de experiencia liderando estrategias de crecimiento digital y fidelización de clientes. Especializada en gestión de CRM y automatizaciones para mejorar la retención de clientes y optimizar la generación de leads.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 20km)
Experience
- Hewlett-PackardCRM Operations Manager (Part-Time)TECHMarch 2025 - Today (1 year and 4 months)Barcelona, Spain
- Configure and customize the CRM platform to meet specific business needs and company objectives.
- Analyze customer data and system performance to provide actionable insights that drive business decisions.
- Collaborate with cross-functional teams to build and optimize workflows, streamlining key business processes.
- Manage CRM data governance, ensuring the highest standards of data integrity, accuracy, and security.
- Drive user adoption and platform optimization through end-user training, support, and continuous improvement.
- FreelanceDigital Marketing ConsultantNovember 2024 - Today (1 year and 8 months)Barcelona, Spain
- Develop CRM-driven marketing strategies focused on lead nurturing, segmentation, and retention.
- Provide consulting to companies to strengthen digital presence and CRM adoption.
- Optimize email automation flows to improve conversion rates and customer lifetime value.
- Zygoma ZAGA CentersMarketing Communications ManagerEDUCATION AND E-LEARNINGFebruary 2022 - July 2024 (2 years and 5 months)Barcelona, Spain
- Led CRM integration and automation workflows, improving email engagement by 20%.
- Collaborated with the business development team to create data-driven campaigns.
- Managed digital platforms and international congresses and training courses, growing participant turnout by 30%.
- Developed and executed a 360° marketing strategy that increased brand visibility by 30%.
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Education
- Máster en Comunicación y Marketing DigitalUniversitat Autònoma de Barcelona - UAB2020
- Licenciada de Marketing y ComunicacionesUniversidad Peruana de Ciencias Aplicadas - UPC2014