Yousseff Jactthar

Product Data Analyst for the Freelancer side, with over 300k users and counting!

- Data Mining and Exploratory Analysis to define OKRs, Product Strategy and Roadmap with focus on 2 Pillars: Community Growth (acquisition, engagement, virality) and Conversion (matching, contractualisation, repeat rate)

- Work in a multidisciplinary team with Product Managers, UX Designers, Developers to ensure product strategy execution (discovery, problem solving, delivery)

- Contribution to the data ecosystem working with data engineers, data scientist and other data analysts in a collaborative environment (GitLab) by: extracting datasets, data cleaning, feature engineering, to create a sustainable data model

- Funnel analysis to identify friction points in the product (Drop-Off) to drive product improvement

- A/B testing of new product features for decision making to max performance

- Web/ mobile analytics to extract insights of user interaction / engagement with the product

- Data Visualization / Dashboard construction to monitor launch of product features / KPI performance Stack: SQL, Chartio, Looker, Heap, GitLab, PyCharm/IntelliJ, Python

Design of new generation data driven UX Journeys leveraging several data mining and machine learning alogrithms to acieve the perfect omnichannel experience:

- Data mining (SQL, market basket analysis, product path) to find valuable insights of customer behavior

- 2nd layer of segmentation through clustering algorithms to define audiences and personas

- Propensity score to personalize experience according to customer lifecycle / lookalike retargeting in Social Media

- Development of experiences for Product recommendation (collaborative filtering)