Description

Hello! I am a communications consultant who has worked as an editorial project manager, digital editor and writer for companies such as Air France, Salesforce, LVMH and BNP Paribas. I have a background in journalism working for news outlets such as CNN, France24, and AFP as well as the United Nations. I'm a native of California, but most of my professional life has been in Europe (Paris and Madrid).

Languages

English
Native or bilingual
French
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

UX and Content Design Consultant
Content Designer / UX Writer / Content Strategist & Writer
CONSULTING AND AUDITS
June 2019 - Today (7 years)
Madrid, Spain
- Self-employed consultant collaborating with international companies to create amazing content experiences using UX and storytelling principles.
Rédaction web UX Writing Copywriting Communication digitale Content Management Writing
Air France
Digital Content Manager, Flying Blue
TRAVEL AND TOURISM
January 2018 - June 2019 (1 year and 6 months)
Paris, France
-> Designed and oversaw content strategy and editorial calendar for Flying Blue, the Air-France KLM loyalty program website.

-> Managed content creation, translation and publication to the CMS of +1,500 pages encompassing 14 languages for Flying Blue.

-> Updated Flying Blue editorial guidelines and ensured editorial quality (tone of voice, grammar); acted as a lobbyist for content/editorial needs.

-> Created new digital assets for Flying Blue with UX and product teams.
Monitored Flying Blue site traffic and created a system to manage bugs/updates.

-> Wrote copy for the airfrance.com website (product descriptions, booking flow, etc.) and the Air France apps.

-> Translated airfrance.com copy from French to English.
Communication digitale Gestion de projet web Rédaction web Stratégie éditoriale Stratégie de communication UX Writing
WordAppeal Digital Communications Agency
Editor-in-Chief and Senior Project Manager
CONSULTING AND AUDITS
April 2013 - December 2017 (4 years and 9 months)
Paris, France
Spearheaded digital projects for industry leaders including Accor, Pernod Ricard, Salesforce, BNP Paribas, LVMH, Total, Valeo, and LafargeHolcim.

-> Managed end-to-end digital content creation: developed content strategies, created and oversaw budgets, implemented in-depth Google analytics, optimized SEO, tracked KPIs and piloted a team of content managers, writers, translators, UX, designers and developers.

-> Guaranteed quality of deliverables as the agency’s top English-language editor (articles, website content, video, newsletters, social media, blogs).

-> Led €280K website redesign including site structure, content strategy, site design, and content update.

-> Sent to CES in Las Vegas to produce video for the French newspaper Le Parisien’s 1st branded content campaign (1.2 million views on social).

-> Oversaw 5 content managers and helped developed a freelancer base.
Stratégie éditoriale Gestion de projet web Rédaction web Management d'équipe Communication digitale Transformation digitale UX Writing