Viviana G.

PMP-certified project manager with an MSc in Project Management and over a decade driving marketing project management across healthcare, pharma, and financial services.

I bring structure to marketing and digital initiatives: governance, stakeholder management, risk management, and the planning that turns strategy into delivered results. Multi-market campaign rollouts, digital transformation programmes, rebrandings across countries and agencies — I make sure scope is clear, timelines hold, and teams stay aligned.

Projects I manage: go-to-market launches, CRM and marketing automation implementations, multi-agency campaign coordination, AI integration initiatives, and project rescue — clarifying governance and resetting priorities for stalled initiatives.

Trained in generative AI for project management, including AI governance and risk assessment for regulated environments.

I work flexibly as a fractional project lead or embedded for a specific mission. Trilingual (English, French, Spanish) with experience managing projects across European markets where regulatory compliance and rigorous project governance are non-negotiable.

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Directora de proyecto PMP con máster en gestión de proyectos y más de diez años de experiencia en marketing digital, transformación digital y gestión de campañas en los sectores farmacéutico y servicios financieros.

Aporto estructura a iniciativas complejas de marketing: planificación, gobernanza, gestión de stakeholders, gestión de riesgos y coordinación de equipos y agencias. Gestión de proyectos de integración de IA, automatización de marketing, CRM y creación de PMO.

Trabajo de forma flexible como project manager externa. Trilingüe (inglés, francés, español) con experiencia en mercados europeos e industrias reguladas.