About Virginia
Product Designer with 7+ years of experience in e-commerce, fashion tech, and subscription services. Specialising in
end-to-end design for web and mobile apps, I bring a strong focus on experimentation, user research, and
product-led growth. I'm looking to lead innovative projects, collaborate with cross-functional teams, and create
solutions that elevate user experiences while driving business growth. I’m also exploring how emerging tools,
including generative AI, can support faster ideation, research synthesis, and content strategy in the design process.
Excited to thrive in an environment that embraces creativity and data-driven design
Spanish
Native or bilingual
English
Native or bilingual
French
Conversational
Remote only
Primarily works remotely
Experience
- Beauty PieSenior Product DesignerE-COMMERCESeptember 2025 - Today (9 months)Returning to Beauty Pie as a contractor to support high-impact initiatives within the growth stream. Trusted to extend my previous work on growth, experimentation, and customer acquisition, with a focus on:• Designing and testing end-to-end journeys that improve conversion and strengthen retention.• Partnering with leadership to shape experimentation roadmaps and inform product strategy.• Delivering measurable business outcomes quickly while ensuring continuity of design quality.Re-engaged by Beauty Pie following my last years as a Senior UX/Product Designer, where I delivered initiatives that drove +11.3% conversion uplift, £720K savings, and +7% non-member order growth.
- RecovoSenior Product DesignerTECHApril 2025 - August 2025 (4 months)I’m the sole designer at Recovo, shaping a B2B SaaS platform that helps fashion brands adopt circular practices. I design intuitive, scalable experiences—from UX to UI—that align business goals with sustainability in the circular economy.
- Beauty PieSENIOR PRODUCT DESIGNERAugust 2023 - April 2025 (1 year and 8 months)London, UKAs the Lead Product Designer for the acquisition stream, reporting to the UX Director, I lead initiatives to attract new customers, ranging from features like a skin care quiz to membership strategy tests, such as free trials, to understand customer motivations. Many projects are high-impact and sensitive, requiring close collaboration with the leadership team. Some key achievements:
- Non-Member Pricing Strategy Overhaul: Delivered end-to-end journey updates with multiple A/B tests, resulting in a 7% increase in non-member orders with no adverse impact on member conversion rates or customer care contacts.
- Promotions Visibility: Improved promotional presentation through A/B testing, achieving an 11.3% uplift in order completion rates.
- Membership Upgrade Journey: Redesigned the process, saving £720K and retaining 4.8K members.
- Hackathon Leadership & Mentorship: Co-organised internal hackathon, collaborating across departments to shape themes and logistics. Also acted as a design mentor during the event, supporting cross-functional teams with ideation, prototyping, and user experience best practices.
Recommendations
Be the first to recommend Virginia
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- UX IMMERSIVE COURSEGENERAL ASSEMBLY2018UX IMMERSIVE COURSE
- Bachelor of BusinessUNIVERSITY CARLOS III OF GETAFE2016BACHELOR IN BUSINESS ADMIN (BBA)