About Víctor Manuel
soy un experto en comunicación con una dilatada trayectoria de más de 12 años tanto en el ámbito nacional como en el internacional, trabajando en diferentes áreas: desde instituciones públicas a comunicación corporativa, crisis, salud, gran consumo, tecnología y comunicación política. Esta experiencia me ha proporcionado un extenso conocimiento en la gestión de la reputación, el diseño de estrategias y la implementación de campañas integrales que abarcan las relaciones públicas tradicionales, el marketing digital, la gestión de redes sociales, el marketing de influencers, uso de publicidad exterior, la producción de eventos y los asuntos públicos. También he adquirido competencias clave de diseño gráfico. Mi experiencia se ha centrado en los últimos años en los asuntos europeos, internacionales y la sostenibilidad, complemento mis habilidades con conocimientos adquiridos trabajando con periodistas y medios, especialmente en España, Europa y países del norte de África y árabes. He aprovechado este año para formarme en la utilización de la IA y otras aplicaciones digitales. Las personas que han trabajado conmigo destacan mi diligencia, proactividad, pragmatismo y mis dotes interpersonales. Desde 2021 compagino mi trabajo con el desarrollo de mi firma boutique de RRPP {laNueveComm} gestionando campañas europeas y proyectos de política local e internacional. como consultor independiente.
Spanish
Native or bilingual
English
Fluent
French
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- {laNueveComm}Entrepreneur, PR FreelancePRESS AND MEDIASeptember 2021 - Today (4 years and 9 months)Madrid, Spain{laNueveComm} is my own project of PR agency boutique, working for brands, institutions, political candidates, and civil society advocacy groups. I have been involved in first line projects such as theEuropean Citizens Panels for the European Commission, or the French candidate of the Nouveau Front Populaire for the 5th Foreign District during the elections of 2024, or recently as Press Officer for the Beyond Growth Conference celebrated at the Spanish Congress last September 2025.{laNueveComm} offers comprehensive leadership in communications projects including:• Strategic Communications Planning• Content Development & Management• Crisis Communications• Media Relations & Outreach• Stakeholder Engagement• Project Management, Team Coordination & Leadership• Digital & Social Media Leadership• Monitoring & Reporting• Advocacy & Policy Communication
- GOPA Com.Media Relations Manager & Stakeholder EngagementPRESS AND MEDIASeptember 2023 - December 2024 (1 year and 3 months)Madrid, SpainManagement of projects and implementation of Media Relations campaigns across Europe. Since his arrival at GOPA Com., Víctor Manuel has been working with first-line clients such as EFSA with its two major campaigns, DG SANTE for a campaign to raise awareness on cancer screening (#GetScreenedEU) or antimcrobiotical resistence, DG CNECT and the promotion of the EU Code Week, also the ongoing media relations of International Affairs clients such as the Secretariat of the Union for the Mediterranean (UfM), International Holocaust Remembrance Alliance (IHRA), and otherEU initiatives such as the European Railway Agency, The Clean Hydrogen Partnership, Mercosur agreement, amongst others.• Project management and team coordination.• Organization and coordination of press conferences, press trips, off-the-records, one-to-one, interviews and other quality pieces.• Media buying assessment and campaign management.• Distribution and follow-up of press releases.• Management and creation of databases and CRM.• Organization and coordination of press conferences, press trips, off-the-records, one-to-one, interviews.• Proactive search of new business opportunities and proposals conception and creation.
- RomanExecutive PlannerPRESS AND MEDIAAugust 2019 - September 2023 (4 years and 1 month)Madrid, SpainWork for the Corporate Communication Department managing the press relation of companies and clients with national and international reach such as Glovo, Fundación CEDE-Confederación Española de Directivos y Ejecutivos, AMETIC (the digital technology industry) or Randstad amongst others:• Organization and coordination of press conferences, press trips, of the record meetings with journalists.• Content creation.• Writing, distribution and follow-up of press releases.• Management of databases and CRM.• Crisis communication, developing press statements and answering journalists.• Client relations, institutional relations and public affairs (Ministry of Presidency, Economy, Education and Industry.• Proactive new business research.• Conduction of researches and campaigns in order to assess, analyse and create 360º campaigns.
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Education
- Gen-D: Digital Transformation of Business and InstitutionsEscuela de Organización Industrial (EOI) & ESDEN Business School2025Gen-D: Digital Transformation of Business and Institutions
- Gen-D: Artificial Intelligence for SME and FreelancersEscuela de Organización Industrial (EOI) & Ironhack2025Gen-D: Artificial Intelligence for SME and Freelancers