About Vicens
¿Quieres aprovechar el potencial de los agentes de IA en tu marketing y CRM, pero no sabes por dónde empezar?
Como fCTO especializado en aplicaciones agénticas para marketing y CRM, ayudo a empresas y startups a diseñar e implementar soluciones que automatizan procesos comerciales, personalizan la relación con el cliente y escalan sin perder calidad. Desde la estrategia técnica hasta la puesta en producción.
¿Lideras una startup y necesitas una base técnica sólida para crecer?
He desarrollado gran parte de mi carrera en el ecosistema startup, formando parte de varios casos de éxito. Puedo acompañarte como CTO externo en las decisiones que marcarán tu producto: arquitectura, equipo y dirección técnica.
¿Trabajas con clientes internacionales de habla inglesa o alemana?
Te acompaño en todas las fases del proyecto, desde la gestión del cliente hasta la entrega, para que la barrera del idioma o la cultura no sea un obstáculo.
Ponte en contacto y hablemos de tu caso.
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Want to unlock the potential of AI agents in your marketing and CRM, but not sure where to start?
As a fractional CTO specializing in agentic apps for Marketing and CRM, I help companies and startups design and ship solutions that automate sales processes, personalize customer relationships, and scale without losing quality — from technical strategy to production.
Leading a startup and need a solid technical foundation to grow?
I've spent most of my career in the startup ecosystem and been part of several success stories. I can support you as a fractional CTO on the decisions that will shape your product: architecture, team, and technical direction.
Working with English- or German-speaking international clients?
I support you across every phase of the project — from client management to delivery — so language and cultural differences don't get in the way.
Get in touch and let's talk about your case.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
German
Fluent
French
Conversational
Can work on-site
Logroño (up to 50km), Madrid (up to 50km), Barcelona (up to 50km)
Experience
- Meerkating SolutionsFreelancerJanuary 2015 - Today (11 years and 6 months)
- Waad fCTO – Agentic AI platform for digital ad activation
Led as fractional CTO the design and development of an AI-powered agentic application for a digital marketing agency, aimed at democratizing ad campaign activation and making it accessible to non-technical users.The platform orchestrates AI agents that automate the full cycle: campaign briefing, audience segmentation, creative generation, multi-channel launch (Google Ads, Meta, LinkedIn, TikTok), and real-time reporting with actionable insights.Responsibilities:- Defining the technical architecture and product strategy- Designing the multi-agent system and selecting LLM models- Integrating with ad platform APIs and analytics tools- Building and leading the engineering team- Implementing evaluation, observability, and safety practices for agents in production- Data Generation @ ING-DIBA - Dec 2023 / June 2024
Corporate tool for DE ING E2E Data Lineage & ETL Automation, Reporting, and statistics. SW / Test / DevOps. Core DataWareHouse DepartmentTech Stack: Java / Kotlin + Spring Ecosystem, Kafka, Docker, K8s, IBM CloudPack 4 Data, AzureDevOps,Methodologies / Tools: Micro-services, CI/CD, BFF, EDD, E2E testing, Agile. Jira- Ecomm Data Migration @ Kingfisher.com - May /Oct 2023
Internal corporate tool for synchronizing / migrate the company’s systems: PIM (Akeneo) and eCommerce Store along with ETL pipelines and Data managementTech Stack: Java 19, Spring Boot, Apache Camel / NiFi (Python), Kafka, Spring Cloud, Spring JPA, MVC, Web/AngularMethodologies / Tools: Micro-services, CI/CD, BFF, EDD, E2E testing, Agile. Jira.and more... check my linkedin - Data LookCTOJanuary 2013 - December 2014 (1 year and 11 months)Hamburg, GermanyDataLook is a directory of replicable data-driven projects for social good where data do-gooders around the world can find inspiration how to use data and technology to address tough social challenges. While the individual projects are inspiring on their own, we love to see things scale and wondered how much the impact of an individual project would grow if its solution was replicated in a new city or repurposed to address a new issue.
- Let's Bonus / Living Social, AmazonEmail Marketing Tech Lead and Project ManagerJuly 2011 - January 2012 (6 months)Barcelona, SpainLeading Be Republic team into a start up Letsbonus.com (a living Social Company) with the goal in short term to stabilize the business and the applications related to term and for medium term open new business lines inside the company. Main tasks there was supporting the deliveravility email department and managing the team in client and the applications developed for the client. Development: Dashboard application Email MK performance for tracing and boosting.
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Education
- Agile Methodology - SCRUM, Project ManagementUPC La Salle2010Agile Methodology - SCRUM, Project Management
- Project Managment, Project ManagementUPC La Salle2009Project Managment, Project Management