Veronica M.

- Optimizing Youtube campaigns in Google Ads for EMEA

- Optimizing Youtube, Display and Video campaigns in DV360 for the German market

- Providing high value video campaign optimization solutions for Large Customer Sales

- Assisting Account Managers and Programmatic Account Strategists by providing meaningful and actionable solutions to their clients’ specific requests

- Using optimization techniques and work on optimization aligned to customers' goals across YouTube, Google Video Partners and Google Display Partners

- Data analysis: analyze data at account and campaign level creating advanced bid and budget suggestions

- Reporting: Create Post Campaign and Implementation reports highlighting the strengths and weaknesses, getting the most meaningful insights and analyzing the impact of the optimization strategies into multiple Google Ads Video campaigns

- Identify opportunities at account level to help sales teams seize opportunities and drive conversations with agencies and clients with a proactive understanding of the business

- Training and coaching the new joiners

- Gathering and analysing data at the account level and campaign level

- Creating and implementing keywords packs, bidding strategies, bids adjustments, ETAs and Ad Extensions

- Using optimization techniques and work on optimization aligned to customers' goals across Google Search

- Identifying general opportunities in an account to help sales team size opportunities and drive conversations with agencies and clients

- Collaborating effectively with Sales Rep to understand, action and respond to requests

- Creating Accounts and Campaigns (in-house: Google Ads, Bing Ads, Search Ads 360) managing large budgets

- Responsible for monitoring and optimizing existing campaigns across several channels

- Contributing to the overall Digital Marketing strategy

- Ensuring Digital Marketing spend is managed within pre-approved limits, costs are minimized and maximum value is achieved across all activity

- Distributing the budget across the different campaigns

- Using various measurement tools including Google Analytics and Campaign Manager, to report on the performance and effectiveness of all digital marketing activity

- Optimizing landing pages for PPC

Knowledge of the following Digital Marketing tools:

- Google Ads

- Bing Ads

- Google Analytics

- Search Ads 360

- Campaign Manager

- QlikView

- AppsFlyer

- SEMrush