About Valeria
I am Valeria, I am from Madrid, but I have lived in many cities, Paris for 1 year and a half, where I have perfected my french, Barcelona, for five years and Zurich. Where I have been living for [ ].
I have studied economics and I did a masters degree on Digital Marketing.
After that,I stated working for a startup where I had my first pm experience.
I learnt the main product management skills. We were a small multitasking team and we built a B2C lending platform from scratch.
Then, because I wanted to expose myself to the challenges of a bigger company, I joined Caixabank, the biggest bank in Spain. I worked for a new digital division, focused on younger audiences.
I managed the lending products, such as personal loans or credit cards.
After 5 years, I decided it was time to try something new and discover new industries.
Taking advantage of my background, I joined idealista, the main real state internet site in Spain as Product Manager for the seeker user journeys.
Some time after that I was contacted by Lookiero and they offered me a key position to lead the new ecommerce product.
Spanish
Native or bilingual
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- LookieroSenior Product ManagerFebruary 2022 - Today (4 years and 4 months)
- idealistaProduct ManagerFebruary 2021 - February 2022 (1 year)Madrid, SpainManaged the rent and buy seeker user journeys in Spain, Italy and Portugal, leading a cross-functional team of ~10 people (engineers, data scientists, analysts and UX)- Increased seeker contacts by 17% by improving recommendations during the browse user journeys- Increased seeker contacts by 15% by providing users with new notification types and enhanced content- Increased recommendation quality (CTR) by 9% improving the recommendation system signals- Iteratively optimized existing funnels, growing seeking contacts by 10% in 6 months. Managed stakeholders and represented the team in monthly status reports to CEO and VPO.
- CaixaBankProduct Owner at imaginBankApril 2016 - February 2021 (4 years and 10 months)Boston, MA 02163, USALed the lifecycle of several B2C products (loans, credit cards and payment methods). Built new product features from scratch and optimized them- Defined and launched the first 100% digital loan for the young user segment of CaixaBank (2M customers)- Increased 120% the requested loans by offering personalized interest depending on the customer risk profile (the biggest campaign was delivered during BlackFriday)- Launched different credit payback payment methods, meeting customer needs- Built the loan product type portfolio, from the first product to five, managing relationships with all involved departments: risk, compliance, finance. Defined the rollout plan and executed it. Led the creation of the e-commerce site directed to the bank's customer base, ImaginShop- Defined product roadmap, aligned stakeholders and executed the project from ideation to launch leading the engineering team to deliver it over the course of 6 months- Improved user journeys after launch, getting the secondary key metric (% of payments using credit) to +80%. Managed stakeholders (partners, service providers, peers) and represented the team in weekly status reports to CEO and VPO Introduced and evangelized agile related methodologies, shifting the culture within the company- Increased loans by 30% through applying this transformation in conceptualizing new features and developing commercial actions- Received industry award (2019 BAI GLOBAL Innovation Award Honorable Mention)
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Education
- Product ManagementAllWomen2020Product Management
- Grado de Economía y Complemento en PeriodismoUniversidad Carlos III de Madrid2013Grado de Economía y Complemento en Periodismo