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Malt Strategy
Uxia DofornoUD

Uxia Doforno

Design Researcher & Service Designer

€520/day
Madrid, ES
3-7 years
Investigación cualitativa
Service Design
Design Research
Market Research
Workshop Design

Average response time: 1 hour

About Uxia

Hi! I am a Design Researcher & Service Designer with 5+ years of experience turning user insights into actionable strategies and human-centered services.

I've worked with international brands like Inditex, BBVA, Sanitas, and Adobe... as well as startups and SMEs.

I specialize in qualitative research, service blueprints, customer journeys, and co-creation workshops that help teams align and innovate effectively.

  • Spanish

    Native or bilingual

  • English

    Fluent

  • Italian

    Fluent

  • Galician

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance
    Research | Service Design | Strategy
    September 2020 - Today (5 years and 9 months)
    Madrid, Spain
    • Execution of user experience research and service design projects.
    • COMPANIES: Inditex, Danone, Adobe, Sanitas, Google News, Ingenico, Straumann Group, Línea Directa, Ironhack, Nissan, Zalando, Unicaja, Agbar...
    Service Design UX Research Design Research Workshop Design Qualitative Research
  • Agencia Tangoº
    Researcher & Brand Strategist
    January 2018 - July 2018 (6 months)
    Madrid, Spain
    • Consultancy projects to reposition brands.
    • Trend and market analysis to develop communication strategies.
    • BRANDS: Brugal, Heinz, Mercedes-Benz, Desperados, Shiseido, Multiópticas, Heineken.
  • DDB
    Researcher & Brand Strategist
    February 2017 - August 2017 (6 months)
    Madrid, Spain
    • Secondary research and insight generation within the banking and tourism market, trend and data analysis.
    • BRANDS: BBVA, UNWTO (World Tourism Organisation), Audi, Telepizza.
Check out Uxia's experience

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Education

  • FCE - English Certificate Cambridge (B2) SERVICE DESIGN ARABIC
    Madrid's Arabic Institute
    FCE - English Certificate Cambridge (B2) SERVICE DESIGN ARABIC
  • Advanced Courses, Design Research & Service Design
    UXER SCHOOL
    2020
    Advanced Courses, Design Research & Service Design
Check out Uxia's education

Skill set

UX Research
Qualitative Research
Project Management

Categories

  • Other