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Malt Strategy
Thais PrudenteTP

Thais Prudente

SaaS Product & Customer Analytics | Fintech & B2B

€100/day
Madrid, ES
3-7 years
Project Management
Client Onboarding
Fundraising
User Experience Research
Customer Journey

Average response time: 1 hour

About Thais

I help SaaS companies turn implementation and customer data into clearer decisions. With 4 years managing 100+ B2B onboarding projects at Carta (a US fintech SaaS), I've worked at the intersection of product, operations, and data identifying where customers get stuck, what slows down time-to-value, and how to fix it.

My work has always been data-backed: I used Looker and Metabase to surface bottlenecks in implementation workflows, built dashboards to track client health across 20–30 concurrent accounts, and drove a full platform migration for 100+ clients with zero data loss. I bring both the analytical toolkit and the SaaS domain knowledge to make insights actually actionable.

Today I focus on product analytics, customer experience analysis, and onboarding/adoption metrics to help teams understand not just what the data says, but what to do about it.
Banking and Financial Services
Private Equity
Digital Business Models
Software Publishing
Digital and IT Services

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Portuguese

    Native or bilingual

  • Italian

    Conversational

Can work on-site
Madrid (up to 50km), Barcelona (up to 50km), Valencia (up to 50km), Sevilla (up to 50km)

Experience

  • Carta (SaaS Private Equity)
    Senior Onboarding Project Manager & Product Analyst
    PRIVATE EQUITY
    January 2021 - December 2024 (3 years and 11 months)
    United States
    • Owned end-to-end implementation for 100+ B2B clients across fintech and private equity, combining operational execution with data analysis to improve delivery consistency, reduce time-to-value, and feed product insights back into the platform.
    • Analyzed implementation data in Looker and Metabase to identify workflow bottlenecks, driving process changes that reduced client time-to-value and improved delivery consistency at scale.
    • Translated client workflow requirements into structured product feedback for Product and Engineering teams, bridging customer behavior insights with technical execution and influencing platform configuration decisions.
    • Led executive-level stakeholder engagement with founders, CFOs, and VPs at PE/VC organizations, running live calls, gathering requirements, and translating complex platform capabilities into clear workflows for both technical and non-technical audiences.
    • Mitigated critical regulatory risk during an institutional client's fundraising round by identifying a KYC configuration gap mid-implementation, coordinating emergency manual screening for about 50 investors with Compliance and Leadership to ensure the round closed on time.
    • Co-led a large-scale platform migration for 100+ clients, mapping technical transitions in Figma and validating data integrity in Jira and Excel, achieving 100% data accuracy and zero downtime at cutover.
    Client Onboarding Customer Journey User Acceptance Testing Data analysis Cross-functional Coordination
  • 027Capital
    M&A Consultant
    CONSULTING AND AUDITS
    August 2020 - January 2021 (5 months)
    Brazil
    • Delivered strategic financial insights that increased a client's final business valuation by 20% through market opportunity analysis and competitive positioning.
    • Implemented KPIs that improved financial decision-making accuracy and reduced risk exposure by 15%.
    Project Management Financial Due Diligence Financial Planning & Analysis (FP&A) Data analysis Financial Reporting
  • EY
    M&A Consultant
    CONSULTING AND AUDITS
    September 2015 - March 2018 (2 years and 6 months)
    Brazil
    • Completed buy-side and sell-side financial due diligence for 30+ clients across diverse sectors while managing tight deadlines.
    • Created analytical dashboards that identified 15% cost-saving sell-side clients.
    Financial Due Diligence Financial Planning & Analysis (FP&A) Reporting Data analysis Project Management

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Education

  • Master’s Degree in Technology Applied to Business Process Management
    University of Granada
  • Certificate IV: Project Management
    Protea College
    2019
Check out Thais's education

Certifications

Categories

  • Other