Description

Hi, I’m Suhana, currently leading marketing at The Human Edge and occasionally helping purpose-led teams untangle their story, define their strategy and reach the people they want to serve.

I'm a strategic marketer with 20 years of experience across brand, product and growth. I’ve worked in startups, scale-ups and purpose-driven organisations, usually when they’re trying to grow or reposition and things are a bit messy.

I like clarity and help teams stop spinning their wheels. I'm French by birth, Thai at heart and based in Spain, I work mostly across Europe, Africa, MENA and Asia.

Contact me for a snapshot of key projects I've worked on.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

The Human Edge
Marketing Manager
EDUCATION AND E-LEARNING
March 2021 - Today (5 years and 4 months)
Málaga, Spain
The Human Edge is a mentoring specialist organisation and my job is to build brand awareness, engagement and design and lead our GTM strategies for our products in order to achieve our B2B and B2C acquisition goals. Being an experienced manager of people and being trained as a mentor and facilitator, I effectively engage and work with all stakeholders in order to achieve our objectives whilst doing so in a safe, creative and open environment.
Marketing Communication strategy Content marketing Branding Marketing de contenidos
Getlinks
VP of Marketing
HUMAN RESOURCES
November 2017 - November 2019 (2 years)
Bangkok, Thailand
Responsible for leading the team to develop and execute marketing plans to achieve both short and long-term strategic and financial objectives with a cohesive customer experience.

Define and plan the marketing strategy to support acquisition and in funnel nurturing efforts. Data driven management of marketing activities.

Set up, lead and coach the Marketing team consisting in 13 people
Develop and implement a cohesive marketing plan to achieve business goals
Work closely with the sales and product departments to align sales, product GTM and marketing strategies
Test and evaluate best acquisition channels for both existing and new users in the different regions (online and offline)
Lead all aspects of digital marketing campaigns (including paid search, paid social, email marketing, display advertising, remarketing, social media, mobile, video and SEO) including maximizing paid and organic search engine traffic and conversion, while meeting cost per acquisition targets
Proactively forecast and report successes, inconsistencies and underperformance
Manage marketing budget, ROI and P&L
Strong analytical, quantitative and problem solving capabilities, with an attention to details, at both strategic and executional levels
Online marketing Content marketing Facebook Marketing Events Performance marketing