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Steve CasqueroSC

Steve Casquero

Senior Brand Designer

€500/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Steve


— Hola. I'm Steve, a freelance designer based in Madrid. I specialise in branding/Identity, packaging and editorial. I have had the pleasure of working as Senior Designer at award-winning multidisciplinary agency, Culdesac™, and more recently as Senior Designer and International Relationship Manager at highly acclaimed design studio, Lavernia & Cienfuegos.

On a professional level, I am a highly versatile senior designer involved at various stages of the design process, including research, strategy and design. I studied Typography & Graphic Communication at The University of Reading, which has led to a typographic approach in my work. Since graduating I have worked for various printers and then for design agencies, consolidating the two to offer creative design solutions with a high degree of technical know-how and viability. I finally became freelance in 2017. My experience has led me to work with diverse international clients, spanning multiple sectors, and for design agencies in both London and Spain. Thus I am quick to adapt to new projects, briefs and creative environments. I am equally at ease designing the identity for an exclusive couture fashion label (Delpozo) as I am developing the global packaging design principles for an FMCG (Unilever), crafting bespoke typography or creating digital touchpoints for brands. Essentially I help clients develop and communicate their brands and products.

On a personal level I am a bilingual, dual English/Spanish national. My passions are sports, travelling, food and design. I run up mountains, surf, and race through mud and obstacles to clear the mind from the creative grind of the studio.

  • Italian

    Basic

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Steve Casquero Design
    Senior Designer
    ARTS AND CRAFTS
    March 2017 - Today (9 years and 3 months)
    Madrid, Spain
    I work directly with private clients and I also collaborate with design and advertising studios on identity and graphic related design projects. Recent work includes developing the brand and producing brand guidelines for À Punt, the new Valencian TV channel for AftershareTV agency, and creating the identity for houseware retail brand, Conlia Home for Culdesac™. Private clients include tech company, RootwaveTM, a leader in the development of electricide technologies and URAVN, a new app, which delivers beauty on the go.
    www.stevecasquero.com
    Branding Identidad visual Diseño gráfico Diseño de logos Packaging
  • Culdesac™ (Branding)
    Senior Brand Designer
    ARTS AND CRAFTS
    October 2011 - December 2012 (1 year and 2 months)
    Valencia, Spain
    Worked in branding for multidisciplinary studio, CuldeSac™. Projects of note include the prestigious rebranding of DELPOZO (Jesus Del Pozo), a brand synonymous with Spanish fashion, into an exclusive high-end fashion label. Identity rebrand and campaign for a Madrid borough, including logo, brand guidelines and teaser advertising campaign. Web design and animation for AeBrands, the Spanish association for a group of select branding companies. Event branding for the launch of the new SEAT Leon and Ibiza Cupra. www.culdesac.es
    Branding Identidad visual Diseño gráfico Diseño de logos Diseño Web Comunicación digital
  • MiP Agency (Marketing in Partnership)
    Senior Designer
    ARTS AND CRAFTS
    March 2006 - June 2011 (5 years and 4 months)
    Londres, United Kingdom
    MiP is a marketing agency specialising in financial services. They help some of the biggest brands in the sector communicate with clients and showcase their products. As Senior Designer I created brands for foremost industry events, from invites and event packs through to digital and staging. I produced high-end corporate literature and managed weekly design and production meetings. As head print designer, I acted as a safety-net to other creatives within the team and liaised with top London print houses with mediation and diplomacy. Clients: M&G Investments, UBS GAM, J.P. Morgan AM, Henderson AM, AXA IM, Schroders, Neptune IM. www.mipagency.com
    Diseño gráfico Diseño de logos Identidad visual Editorial Diseño gráfico imprenta

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Education

  • Graphic File Validation & Verification
    Printing.com
    2005
    Ensuring graphic design conformance to internal/external briefs and graphic files adherence to production specifications.
  • Typography & Graphic Communication (B.A Hons)
    The University of Reading
    2002

Skill set (12)

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