About Soraya
Spanish
Native or bilingual
English
Fluent
Experience
- VASS UK&ISalesforce ConsultantE-COMMERCEJanuary 2025 - Today (1 year and 6 months)Londres, United Kingdom- Delivered greenfield Salesforce Sales Cloud implementation for an investmentmanagement firm with 20+ users, including Sales Engagement setup.- Implemented Service Cloud and Experience Cloud integrated with an external ERP system for a local government client in UK.- Acted as Business Analyst and wireframe designer, translating user needs intofunctional designs.
- NuvolarSalesforce ConsultantTECHJanuary 2024 - October 2024 (9 months)Madrid, SpainWorking on the integration of multiple projects within Salesforce, enhancing the internal opportunity management tool, and ensuring seamless operations across various international offices.• Cross-Project Coordination: Work closely with project managers and stakeholders from various international projects to ensure their Salesforce requirements are met and integrated effectively.• Custom Solutions: Develop and implement custom solutions for different projects, ensuring they are scalable and align with overall business objectives.
- Nfq Advisory, Solutions, OutsourcingSalesforce ConsultantMay 2022 - January 2024 (1 year and 8 months)Madrid, SpainSalesforce Administrator Managing and optimizing Salesforce implementations:•Managing user accounts, profiles, roles, and permission sets.•Configuring and maintaining data security measures, including sharing rules, record-level security, and field-level security.•Implementing and automating workflows, approval processes, and escalation rules. Marketing Cloud Specialist Analyze, define and implement marketing solutions:•Designing and implementing marketing automation workflows and customer journeys using Journey Builder.•Leveraging Contact Builder to create customer segments.•Creating Data Extensions and data relationships to facilitate targeted and segmented campaigns.•Scheduling and automate recurring campaigns through Automation Studio and SOQL.•Creating dynamic and personalized content using AMPscript, HTML, and CSS languages.•Conducting data analysis and reporting through Salesforce Intelligence. Provided training to the Salesforce Department as well as support to clients and end users on Marketing Cloud Functionalities.
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Education
- Máster en Marketing digital y E-commerceInternacional de marketing2020
- Grado en DerechoUniversidad Rey Juan Carlos2017
Certifications
- Google AnalyticsDomestika2020
- TOEICBritish Council2017