Sonia Ould-Hammou

Omnichannel Campaign Management: Lead and optimize automated omnichannel campaigns aligned with Customer Experience Management(CXM) strategies, ensuring team coordination and meeting key deadlines.

Implementation of Digital Marketing Tools: Configure, maintain, and adapt Marketing Automation and CRM solutions, localizing and translating interfacesfor the Spanish market to improve operational efficiency.

Strategic Communication: Publish digital campaigns and create informative content to strengthen customer relationships and supportthe sales network in engagement and conversion strategies.

Key Achievements: Automate communication processes, optimizing key KPIs and improving conversion cycles.

Social Media Strategy: Design and manage content across Instagram (+121K), Facebook (+323K), TikTok, LinkedIn, Pinterest, YouTube& X, increasing audience engagement and brand awareness.

Content Production: Produce content by selecting providers, briefing teams, coordinating projects, and overseeing photo and video shoots. Develop editorial content (storytelling) in French, Spanish, and English. Collaborate with influencers.Digital Optimization:Enhance digital engagement through advertising campaigns, update the website (SEO), analyze campaign performance, and conduct benchmarking.

Offline Strategy: Develop and implement press communication strategies in France and Spain. Design and execute commercialactivation plans for the distribution network. Organize consumer events (Ironman Nice). Contribute to the annual marketing plan and manage budgets.

Key Achievements: Build and expand social media presence, fostering a strong community and increasing brand visibility. Create and implement multichannel content strategies to strengthen brand identity. Manage press relations, securing key media coverage.Support the commercial team with strategic communication initiatives to boost sales.