About Sonia
Many organisations don’t lack strategy — they lack time.
Processes are often manual, tools are disconnected and teams spend hours on repetitive tasks that could be automated. I help organisations simplify their operations by analysing how they actually work and identifying practical opportunities to automate processes and improve efficiency.
My approach combines operational consulting with hands-on implementation. I focus on improving workflows, connecting digital tools and designing automation solutions that reduce friction in day-to-day operations.
Before specialising in AI and automation, I spent more than 10 years managing international technology and transformation projects across sectors such as insurance, luxury, education and tourism. This background allows me to bridge the gap between business needs and technical solutions.
Typical projects I support include:
- Process and workflow optimisation
- Identification of automation opportunities
- AI-assisted automation for operational processes
- Integration of digital tools and systems
- Improvement of internal workflows and reporting
My goal is simple: help teams spend less time on repetitive work and more time on high-value activities.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
French
Native or bilingual
Portuguese
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- Extia EspañaIT Project Manager - Process Optimization & AutomationJuly 2021 - Today (4 years and 11 months)Managing international technology and transformation projects for clients in the insurance and luxury sectors, combining project management with process optimisation and automation initiatives.Key contributions include:
- Leading cross-functional international teams using Agile and Waterfall methodologies and tools like Asana and Trello
- Analysing operational processes and identifying opportunities for automation and efficiency improvements
- Implementing and managing SaaS platforms and digital tools, including ServiceNow and CMS solutions
- Supporting automation initiatives using webhooks and integration tools to connect monitoring and operational systems
- Implemented automated alerting workflows between Azure monitoring and PagerDuty, reducing major incidents by 25% through faster detection and response
- Designed and implemented automation workflows using Microsoft Power Automate (RPA) to improve governance tracking and reporting across operational processes
- Acting as a bridge between business stakeholders and technical teams, ensuring solutions are aligned with both operational needs and technical feasibility
- Governance definition and implementation, from operational meetings to Steering Committees
- ESEI International Business School BarcelonaProject Manager - Workflow & CRM OptimizationsJune 2020 - June 2021 (1 year)Barcelona, SpainLed digital optimisation initiatives across the organisation's CRM and website ecosystem, improving operational efficiency and the student journey from first contact to enrolment.Key contributions include:
- Redesigned CRM workflows in Zoho CRM, improving the management of enquiries, applicants, students, alumni and agents
- Implemented automated WhatsApp communication flows from Zoho CRM, reducing manual work for the admissions team and improving responsiveness
- Automated campaign and follow-up communications for prospective students, improving engagement and response rates
- Implemented lead capture automation using Zapier, collecting leads from external platforms (e.g. Masterstudies) and automatically integrating them into Zoho CRM
Impact:- Reduced manual communication workload for the admissions team
- Improved response time and consistency in communications with prospective students
- More efficient management of enquiries and applications
- G AdventuresTravel Experiences LeaderTRAVEL AND TOURISMNovember 2018 - December 2019 (1 year and 1 month)Central AmericaLed international travel groups across Central America, managing logistics, group dynamics and on-the-ground operations while ensuring a high-quality customer experience.Responsibilities included:
- Coordinating accommodation, transportation and local activities across multiple countries
- Managing group dynamics and resolving operational challenges in real time
- Delivering cultural insights and local context to enhance the travel experience
- Ensuring smooth execution of complex travel itineraries
This role strengthened my understanding of experience-driven businesses and customer-centric operations, which continues to inform my work today.
Recommendations
Be the first to recommend Sonia
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Artificial IntelligenceIQS Executive EducationArtificial Intelligence
- What Is Generative AI? Strategic Thinking Generative AI: The Evolution of Thoughtful Online Search Streamlining Your Work with Microsoft Copilot PagerDuty Customer Service Operations CertificationWhat Is Generative AI? Strategic Thinking Generative AI: The Evolution of Thoughtful Online Search Streamlining Your Work with Microsoft Copilot PagerDuty Customer Service Operations Certification