Description

More than 7 years of experience leading different type of Digital Projects in different industries at a national and international level.

👉🏼What I do best:

📢Communicate all types of digital profiles. Manage international and multidisciplinary teams towards one goal.

🗺️ Budget, plan and deliver consistent digital projects in a cost-effective and timely manner.

👉🏼Type of Projects that I have supervised as a Project Manager and Digital Strategiest:

• Creation and redesign of Corporate Websites (for Almirall, Santalucía)

• Creation and redesign of Commercial Apps and internal tools such as Intranets, Dashboards or PowerApps (for Roche, Zoetis etc)

• Developing new Fidelization Programs from scratch (for Mapfre, RCI etc)

• Business Cases

• Sales Strategy & Value Proposal Presentations

• Functional Marketing Automation, CRM & lead management strategies

• Social Media Projects, expert on account launching and account growth

• Service Design host.

👉🏼Industries I have worked for:

💊 Pharmacy

🚙 Automovilistic

📲 Telecommunications

🍺 Beverage

🏦 Finance

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

VASS
Marketing y growth
TECH
August 2025 - Today (10 months)
“Especialista en growth y marketing digital. Diseño estrategias decrecimiento basadas en datos, activo soluciones digitales y coordino equipos para impulsar proyectos de alto impacto. Aporto experiencia en innovación para acelerar resultados y escalar negocios.
Tecnología Nuevas tecnologías Consulting Digital Transformation
ING Bank
Product Manager
BANKING AND INSURANCE
November 2023 - July 2025 (1 year and 8 months)
Definir y liderar el desarrollo de productos digitales end-to-end. Identificación de oportunidades de negocio, transformación de necesidades de usuario en soluciones funcionales y coordinación de equipos multidisciplinares para entregar productos escalables y de alto impacto. Priorizo mediante datos, gestiono roadmaps y aseguro que cada iteración aporte valor real al usuario y al negocio.
Grupo Asís
Head of digital services
CONSULTING AND AUDITS
March 2021 - Today (5 years and 3 months)
Leading Digital Transformation projects within the company and creating a new area: Digital Services within a well-stablished marketing agency, specialist in serving health firms (within the dental, human & animal health industries- one health)

-Defining our value proposition, portfolio and go-to market selling strategies for digital services.
-Redefining end-to-end processes to execute an excellent agency service.
-Building a new tool stack. Digitizing teams and manual processes
-Performing design service based workshops in order to leverage client's needs and bring innovation to companies.
-Executing consulting services that help companies identifying which are the digital projects needed and how to prioritize them.

Also..
-Discovering new digital transformation opportunities and technologies within the market. Trends and innovation are my first reading in the morning.
-Managing a wide network of collaborators and providers.
-Building a Top Class Digital Team made of digital experts with health industry background (compliance, regulations, knowledge about the healthcare target and technical jargon)