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Malt Strategy
Shatakshi UpadhyaySU

Shatakshi Upadhyay

Marketing Consultant | Strategy & Agency Mgmt

€300/day
Málaga, ES
3-7 years
Marketing Analytics
Brand content
Communication 360°
Influencer Marketing
Project Management

Average response time: 1 hour

About Shatakshi

I help brands with strategic marketing leadership, with 4+ years of marketing experience and a specialised MSc in Marketing & Digital Media from ESCP Business School, Madrid. I act as your extended marketing team.
I own the strategy, then brief, vet, and manage the specialist agencies (performance, influencer, creative) that deliver it. Managing the pitch process and execution end-to-end so nothing falls between the cracks.
Having worked on the agency and platform side, scaling a business unit and directing 200+ influencer campaigns across 30+ brands, I know how agencies price, pitch, and work. So I brief them sharply, read a proposal for substance, and keep a track of the campaign performance against the set KPIs. My approach blends consumer psychology, data, and storytelling.
If you need a partner who can both set marketing direction and manage the people executing it, let's talk.
Fashion and Cosmetics
Automotive OEM
Food and Beverage
Luxury Goods
E-commerce

  • English

    Native or bilingual

  • Spanish

    Basic

  • Hindi

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Metrio.IQ (Wannapreneur, ESCP Business School, Madrid)
    Founder (Wannapreneur Internship)
    July 2025 - December 2025 (5 months)
    Madrid, Spain
    ● Selected for ESCP's Wannapreneur incubator, I took Metrio.IQ, a marketing-attribution SaaS concept, from a blank page to a validated business model within 6 months, mentored by a Spain-based entrepreneur.
    ● I owned the full strategy: defined the market problem (fragmented attribution and wasted spend as third-party cookies disappear), shaped the product and value proposition, segmented the target customers (D2C, e-commerce, and agencies managing multi-channel clients), and built the go-to-market, a three-tier subscription model with pricing, positioning, and a channel plan spanning content, paid media, and sales-assisted onboarding.
    ● The work brought together consumer insight, data, and commercial strategy to turn a messy, real-world marketing problem into a clear, sellable proposition.
    Marketing Analytics SAAS Digital Marketing Pricing strategy Business plan
  • Qoruz (SaaS Influencer Platform)
    Account Director
    March 2020 - December 2023 (3 years and 9 months)
    ● Promoted to lead a business unit independently after 18 months; oversaw a team of 6+ marketers
    ● Directed strategy and delivered measurable ROI and engagement growth across 200+ influencer campaigns across 30+ brands by leveraging consumer insights, platform analytics, and cross-functional collaboration
    ● Led cross-functional product development to enhance platform performance based on campaign analytics
    ● Collaborated with sales to convert new clients and upsell services using platform data insights
    ● Recognized with ESOPs for outstanding leadership and impact on business growth
    Influencer Marketing Account Management Client Servicing Team management Communication strategy
  • Digicover Communications Pvt. Ltd.,
    Team Lead
    September 2019 - January 2020 (4 months)
    Bhubaneswar, Odisha, India
    ● Designed and implemented multi-channel strategies including SEO, email, and local search
    ● Increased client online engagement by optimizing their Google Business presence and organic reach
    Content marketing Social media SEO Email marketing

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Education

  • MSc in Marketing & Digital Media
    ESCP Business School, Madrid
    2025
    Thesis: Awarded with Honor of Distinction - The Personalization–Privacy Paradox: Trust, Privacy Control, and Willingness to Pay for AI Assistants. 1-month Study Track in Berlin: Big Data and Analytics. Relevant Coursework: Project Management, Integrated Marketing Communication, Digital Analytics, Data Science, Pricing and Customer Value, Strategic Planning, Brand Building Live Case Study: Google (Finalist), Wavemaker International Seminar: San Francisco - visits to Stanford, UCB & Salesforce as part of the seminar Certification: LVMH Inside, Google Ads, Social Media Marketing (Hootsuite), L’Oreal Brandstorm Challenge
  • BSc in Mass Communication
    Xavier Institute of Management, Bhubaneswar
    2019
    Batch Topper - Earned Vice Chancellor's Gold Medal for Academic Excellence Relevant Coursework: Advertising, Public Relations, Human Communication, Mass Communication Theories

Certifications

  • Social Media Marketing Certification
    Hootsuite Academy
    2025
  • Google Ads Search Certification
    Google
    2025
Shatakshi's certifications are only visible to Malt Community members

Skill set

Digital Marketing
Project Management (PMO)
Business Unit Strategy
Marketing and Communications Planning
Branding
Go-to-Market (GTM) Strategy
Influencer Marketing
Community Manager
Social media

Categories