About Sebastian
Sebastian is a CFO and finance leader with more than 20 years of experience helping startups, scaleups, and international businesses accelerate growth, improve cash performance, and build scalable financial operations.
He has worked across ecommerce, marketplaces, travel, media, services, and manufacturing, partnering with founders, CEOs, and investors to transform finance into a strategic growth function.
Key achievements include:
• Raised and managed more than €40M in equity and debt financing.
• Led a €1.8M fundraising process and managed investor relationships.
• Helped scale an international business from €10M to €100M in revenue across 56 countries.
• Built and led international finance teams of more than 40 professionals.
• Improved cash generation through working capital optimization and treasury initiatives.
• Designed financial models, forecasts, and KPI frameworks to support strategic decision-making.
• Led finance transformation and process automation initiatives, improving reporting quality and operational efficiency.
• Supported M&A transactions, divestments, due diligence, and post-merger integrations.
Sebastian works closely with founders and leadership teams to improve visibility, strengthen financial discipline, prepare for fundraising, and build the infrastructure required to scale sustainably.
He can help with:
• Fundraising & Investor Readiness
• Cash Flow Management & Runway Planning
• Financial Modeling & Business Planning
• Budgeting, Forecasting & FP&A
• KPI Design & Performance Management
• Unit Economics & Profitability Analysis
• Finance Transformation & Process Automation
• Treasury & Working Capital Optimization
• M&A, Due Diligence & Exit Preparation
• Building and Scaling Finance Teams
English
Fluent
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Senigon ConsultingInterim and Consulting CFOCONSULTING AND AUDITSApril 2022 - Today (4 years and 3 months)Madrid, SpainProviding hands-on finance transformation and operational scaling support to high-growth companies across e-commerce, technology, hospitality, and venture-building environments.- Built and professionalized finance functions, including reporting structures, budgeting processes, controls, and operational workflows.- Led ERP implementation and finance systems integration initiatives, including Odoo administration, process redesign, and automation projects.- Designed KPI dashboards, FP&A frameworks, and BI reporting tools to improve decision-making and operational visibility.- Established scalable finance team structures, governance processes, and management reporting frameworks.- Built and led cross-functional finance teams in international and high-growth environments.- Improved liquidity management, forecasting, and operational performance through data-driven financial planning.- Partnered with CEOs and founders to support growth, operational scaling, and finance transformation initiatives.Representative mandates include:• Marketplace (Europe) — Finance transformation and reporting standardization•Glamping Hub (Global) — Liquidity planning and international reporting•Branch Out Glamping (US) — Profitability reporting and fundraising support•Jaguar Path Ventures (Spain) — Financial planning and reporting•Grace Rose Farm (US) — Financial visibility and operational planning•Velada (Spain) — Profitability reporting and finance process implementation•Wayra (Spain) — Supported startup founders with financial planning, KPI development, and investor-readiness initiatives
- TravelgenioCFOTRAVEL AND TOURISMOctober 2013 - February 2022 (8 years and 5 months)Madrid, SpainActed as a CFO of an online travel agency with sales in 56 countries, €1,500 million in gross sales, and more than €100 million in annual turnover.Supervised a dedicated financial team that developed the financial strategy plan and managed accounting, treasury, administration, HHRR, tax, legal, and business analysis.Developed, implemented, and maintained a sophisticated anti-fraud system that reduced 70% of global transaction fraud, saving the company a substantial amount of time and money.Implemented a cash management optimization in over 50 currencies and managed the banking debt negotiation concerning more than €20 million in loans.Collaborated with the CEO to develop new markets, products, and global strategies with an overall increase in turnover of over 600% in five years.Performed cash management optimization in multiple currencies and several payment methods.Controlled and developed company policies and operational procedures and evaluated and minimized operational risks.Created finance, treasury, and accounting departments from scratch, including the company scorecard.
- EMERSON AUTOMATION SOLUTIONSFinance DirectoMECHANICAL ENGINEERINGJanuary 2011 - October 2013 (2 years and 9 months)Madrid, SpainActed as the finance director and supervised and controlled company projects, including pricing, invoicing, payment, delivery incoterms, and legal issues.Implemented new payment conditions, reducing the working capital balance by over 25%.Reviewed and optimized expenses, saving over €100,000 annually.Contributed to developing overall sales, pricing, and commercial strategies improving EBITDA by 45% in three years.Oversaw the financial team, including the month-end close, annual operating plan, and quarterly reviews.
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Education
- Advanced Management Program (AMP)Harvard Business School2022Advanced Management Program
- Business Administration (MBA)IE Business School 18 2003Business Administration