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Sara Abuaitah

SEO Copywriter
  • Suggested rate
    €250 / day
  • Experience0-2 years
  • Response time1 hour
The project will begin once you accept Sara's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work onsite in your office in
  • and around London (up to 50km)
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Skill set (9)
Check out Sara's expertise
Sara in a few words
I am a communication enthusiast with several years of experience in copywriting. I have produced copy for a diverse portfolio of brands: from the tech giant, Snap Inc (Snapchat), to the fast-growing start-up, Papernest.

Producing content at Snap Inc provided me with experience in the branding aspect of copy, for instance, by utilising tone of voice, conveying key messages and identifying opportunities for a story. At Papernest, my role in SEO gave me insight into the data aspect of copywriting. In turn, I have experience in keyword search tools such as Ahrefs and SEMrush. I also have extensive experience in WordPress and HTML, as well as measurement tools such as Google Analytics.

Overall, if you're looking for copy that is both brand and SEO-optimised, drop me a message! I’d be thrilled to bring my energy and expertise to your team.
Experience
  • PAPERNEST
    SEO Copywriter
    TECH
    September 2022 - Today (2 years and 7 months)
    Barcelona, Spain
    Social Media & Content Creation
    • Defined and managed company social media strategy and calendar.
    • Defined brand and tone of voice for UK market.
    • Produced four articles and two news blasts weekly.

    SEO
    • Raised clicks by 15% despite severe market crisis.
    • Raised impressions by 10% despite severe market crisis.
    • Increased site health to 91%.

    Graphic Design
    • Created image and logo databases.
    • Designed SEO-related visuals (banners, footers, etc).
    Copywriting Wordpress HTML5 SEO audit Backlinking SEO Social media Canvas Figma
  • Snap Inc. (Snapchat)
    Communications Intern
    TECH
    July 2019 - July 2020 (1 year)
    London, United Kingdom
    Reporting & Presentation
    • Escalated all relevant industry coverage to top management daily.
    • Measured campaign performances in terms of active coverage, sentiment, key
    message penetration and more.
    • Represented Snap at "People Like Us" BAME webinar.
    • Designed weekly feedback system to maintain regular communications with
    nine PR agencies worldwide.

    Media & Partner Relations
    • Pitched & published three press releases in popular UK publications.
    • Managed media requests and customer inquiries on daily basis.
    • Constructed media lists using media database, Roxhill.

    Events
    • Organised PR summit: arranging travel, stay, and more for nine agencies.
    • Aided in organisation of annual Snap Partner Summit, bringing together
    hundreds of content creators.
    • Organised and attended journalist lunches and dinners.
    Communication strategy Brand content Media lists Press release Press relations Interview briefing Branding
Recommendations
Education
  • Master of Science in Marketing Management
    Esade
    2022
    Achieved 1:1 equivalent at the world-renowned business school, Esade. The Marketing Management programme is ranked #4 worldwide.
  • Bachelor of Arts in Communication and Media
    University of Leeds
    2021
    Achieved 1:1 after completing a thesis exploring the power of tone of voice and subliminal messaging. Other significant courses included visual communication, digital storytelling, international communication and more.