Description

Ingeniero industrial con más de 10 años de experiencia en la intersección de estrategia comercial, inteligencia de negocios y transformación digital en Latinoamérica. He desarrollado mi carrera conectando datos, ventas y operaciones para impulsar un crecimiento estructurado y la creación de valor a largo plazo en entornos industriales B2B.

Mi trayectoria combina experiencia práctica en gestión de cuentas clave y contratos de servicio con liderazgo regional en iniciativas de transformación de CRM y ERP, incluyendo SAP C4C e implementaciones de sistemas globales. He colaborado estrechamente con la alta dirección para fortalecer la disciplina de pronóstico, mejorar la gobernanza del rendimiento y traducir los análisis en estrategias comerciales viables.

Reconocido por alinear equipos multifuncionales en ventas, servicios, finanzas y TI, me centro en construir procesos escalables, fortalecer la gestión del ciclo de vida del cliente y optimizar la ejecución en todos los mercados.

Actualmente cursando un MBA en ESADE Business School en Barcelona, estoy ampliando mis capacidades estratégicas, financieras y de liderazgo para incorporarme a puestos regionales de gestión comercial y desarrollo de negocio dentro de organizaciones B2B globales.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Atlas Copco
Service Sales Engineer for Key Accounts - CEV Region
MECHANICAL ENGINEERING
January 2022 - August 2025 (3 years and 7 months)
Bogotá, Bogota, Colombia
- Identified client needs for operational continuity and process reliability, capturing over 70% of the assigned market's revenue potential within 12 months and surpassing sales targets by 30%+.
- Negotiated directly with clients, customizing service contracts to client needs, resulting in 100% growth in contracted active plants and stronger account penetration.
- Delivered KPI-driven CRM opportunity reports to C-level executives, enabling strategic decisions that generated more than 20% in energy and cost savings.
Customer Relationship Management (CRM) C4C Training Sales Key Account Management
Atlas Copco
Business Intelligence Analyst
MECHANICAL ENGINEERING
January 2019 - December 2021 (2 years and 11 months)
Santafe de Bogotá, Colombia
- Developed performance dashboards in Power BI and SAP to track KPIs, recommending $400K in CRM-driven lead generation and enhanced data visibility for strategic decisions.
- Streamlined regional analytics through Power BI automation, boosting data consistency by 30% and improving commercial strategy execution.
- Guided over 10 cross-functional workshops, aligned sales and management team interests, and supported strategic decision-making in market intelligence and installed base initiatives.
- Segmented and structured data pipelines during ERP migration, enhancing governance and providing support throughout each sprint cycle.
Recognized as part of the top performing team in the global SAP implementation, ensuring accurate data migration across regions.
Microsoft Power BI Customer Relationship Management (CRM) Exploratory Data Analysis Python SQL
Atlas Copco
Business Analyst
MECHANICAL ENGINEERING
January 2017 - October 2018 (1 year and 9 months)
Lima, Peru
- Led the Salesforce-to-SAP C4C migration for Peru and Bolivia, coordinating with Belgian Headquarters and 2 internal teams to deliver go-live for more than 30 sales users one month ahead of schedule.
- Provided data-driven solutions to business problems, increasing forecast accuracy by 15% and delivering $10M+ in annual revenue projections.
- Facilitated market share analysis and strategy execution that safeguarded a 75% share in targeted segments, blocking competitor access to high-value clients.
SQL Microsoft Power BI Business Intelligence (BI) Strategy C4C Salesforce

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Master of Business Administration
Esade Business & Law School, Ramon Llull University
2027
Master of Business Administration
Data Science & Business Analytics, Post-Graduate Program
University of Texas
2023
Data Science & Business Analytics, Post-Graduate Program