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Samia IbenbrahimSI

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About Samia

**Consultora de Marketing Estratégico y Desarrollo de Marca



**

Ayudo a marcas con una identidad sólida a crecer y destacarse en el mundo digital. Con más de 7 años de experiencia en moda, lujo y creación, mi enfoque es tanto estratégico como creativo.

¿Mi punto fuerte? He estado del otro lado. Como fundadora de mi propia marca, comprendo los desafíos reales en el terreno, desde el diseño del producto hasta su internacionalización.

Lo que ofrezco:

Estrategia de Marca: Definición de tu ADN, posicionamiento y plan de comunicación.

Marketing Digital: Gestión de redes sociales, creación de contenido, campañas segmentadas y e-commerce.

Dirección Artística: Liderazgo de proyectos creativos (sesiones de fotos, storytelling visual).

Hablemos para transformar tu marca y hacerla crecer.
  • French

    Native or bilingual

  • Arabic

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Portuguese

    Basic

Can work on-site
Madrid (up to 50km)

Experience

  • Yelli Jewels - Jewellery brand
    Founder, Designer & CEO
    August 2018 - Today (7 years and 10 months)
    Established Yelli Jewels as a leading Neo-Amazigh-inspired jewelry brand, blending ancient Amazigh artistry with modern design. Participated in Expo 2020 and represented the brand at prestigious events such as Who's Next Trade Fair (Paris) and multiple Arab Summits organized by ESCWA, expanding international visibility. Featured in Vogue Arabia, Marie Claire, Femmes du Maroc, and other renowned media outlets, gaining recognition as a brand that celebrates Amazigh culture. Built strategic partnerships with international retailers and boutiques in France, USA, Netherlands, Senegal, and Türkiye, ensuring a global presence.+ 700 individuals clients + more than 30 b2B partnerships Grew e-commerce sales through marketplaces like MyTindy and Sasski, Wolf and fashion Badger, Lemonade Faqshion, , with 66% of sales in Morocco, 15% in the Middle East, 14% in Europe, and 5% in North America. Led creative direction for all brand assets, including photoshoots and marketing collateral.
    Dirección artística Branding Digital Marketing Marketing and Communications Planning Business development
  • La Revue de SA
    Founder & Artistic Director
    July 2021 - December 2022 (1 year and 5 months)
    Casablanca, Morocco
    Delivered high-impact marketing and branding strategies for a diverse range of clients. Directed creative projects, including photoshoots and content campaigns, ensuring consistent brand messaging. Developed data-driven marketing plans based on market research and trend analysis. Consulted on social media strategy and implemented targeted campaigns that boosted client engagement Planned and executed promotional events, collaborating with industry partners and influencers.
  • Computerfutures - Recruitment agency
    Recruitment Consultant
    January 2016 - December 2017 (1 year and 11 months)
    Paris, France
    Built and managed a high-performing portfolio of clients, signes with 25 new accounts clients Conducted market analysis to identify recruitment trends and business opportunities in the tech sector. Sourced and screened top-tier candidates for mid to senior-level roles, aligning talent with client needs. Enhanced brand presence through social media management and recruitment marketing initiatives.

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Education

  • Master of Strategic Marketing
    IBMEC
    2014
    Master of Strategic Marketing
  • Master of Marketing
    EM Strasbourg
    2013
    Master of Marketing

Skill set

Categories