About Ruth
I help teams turn complex ideas into clear, user-centered digital experiences.
With a background in psychology, UX research and content strategy, I specialize in understanding user behavior and translating insights into structured product decisions, intuitive user flows and clear communication.
I have worked across product, research and content, helping teams:
• conduct qualitative user research and synthesize insights
• define product narratives and value propositions
• structure information architecture and user flows
• improve UX writing and product communication
• align product, design and business teams around user needs
My approach combines analytical thinking, behavioral insight and strategic communication to create digital products that are both intuitive for users and aligned with business goals.
I enjoy collaborating with multidisciplinary teams in fast-moving environments and contributing to products that aim to simplify complex problems.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- Ruth de la Rosa copywritingCEO y freelanceSOCIAL NETWORKSOctober 2022 - Today (3 years and 9 months)Düsseldorf, Germany
- Ruth de la RosaCopywriterPRESS AND MEDIAJuly 2022 - Today (3 years and 11 months)I create content strategies for big brands. I also write content for websites, newsletters, funnels and social media ads using persuasive text and storytelling. You can check my website at www.ruthdelarosa.com
- Duit StudioCopywriter séniorPRESS AND MEDIAOctober 2018 - June 2022 (3 years and 8 months)Barcelona, SpainFormé parte del equipo de Duit Studio, uno de los estudios más influyentes en España en UX writing. Para ellas, creaba contenido de valor para apps, webs, blog y redes sociales para que atrapen, sean únicos y sobre todo, de calidad.
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Education
- Periodismo multimediaJournalism School, Columbia University - UB2017Es un máster en Periodismo multimedia internacional. He adquirido diversos conocimientos: redacción de artículos y textos periodísticos y para contenido multimedia (blog...), fotografía, vídeo y audio. En un contexto internacional y sobre todo de trabajo práctico. El trabajo final de Máster fue publicado en el Periódico de Catalunya: "Colombia, de aquí en adelante", sobre la reconciliación en el proceso de Paz colombiano.
Certifications
- Certificación en copywritingFlorida University2022