Rubén Sánchez

Raising awareness, providing guidance and training to the organization on key dimensions and insights of our program to drive actions. Develop all Customer KPI reporting required for: Business Review preparation, annual and 3-year target setting, annual target assessment, HR reporting, Finance reporting, Investor Relations reporting, ad hoc requests (Bloomberg index, Dow Jones sustainability etc.). Forecast and scenario planning as the year progresses or given changes in KPI structure e.g. volume changes. Contribute to the quarterly Customer Action Program reporting ensuring accurate and timely inputs and results which highlight gaps in performance. Developing and maintain an annual calendar of Customer KPI reporting reflecting business processes, key decision points and business investment impacting KPI performance. Drive the combination of data sources to link Customer metric with Financial KPIs strengthening relevance to decision making and impact on performance e.g. data modelling or correlation analysis linking customer KPIs with fnancials. Develop and maintain a systematic database which accurately maintains KPI targets and performance and enables clear access for the appropriate stakeholders. Translate analytic insights into concrete actionable recommendations, drawing conclusions for business improvement and influencing strategy efectively. Achievements

• Defning automation solutions for report creation.

• Redesign of target list process.

Marketing strategies, audience segmentation, targeting, and personalization eforts. Accuracy, consistency, and compliance with data protection regulations. Retrieval systems, ensuring efcient data flow across marketing platforms. Actions to improve data quality and reliability. related to data management, marketing analytics, and data privacy regulations. SITA group Ensure all marketing team members can adequately track and gain insights into their channel's performance through detailed dashboard visualizations, including Search, Social, SEO, Email/CRM, and more. Conduct data analysis to identify trends, patterns, and insights to support Manage and maintain the integrity of marketing data and databases, ensuring Collaborate with the IS team to optimize data storage, integration, and data Identify data inconsistencies, gaps, and anomalies, and implement corrective Stay updated with industry trends, best practices, and emerging technologies

• Expertise in data management techniques to efciently extract, transform, and load data from various sources into our data ecosystem.

• Develop and maintain robust data integration pipelines, ensuring data quality, consistency, and integrity.

• Communicate fndings efectively through visually compelling data visualizations and reports.

• Design, develop, and maintain reports and dashboards that provide actionable insights to stakeholders.

• Regularly update and enhance existing reports and dashboards to accommodate evolving business needs.

• Create productivity reports that evaluate key performance indicators and provide data-driven recommendations for process improvement.

• Ensure accurate and consistent control of bonus variables, maintaining data integrity and reliability.

• Employ data mining techniques to extract valuable insights from large datasets, enabling proactive decision-making.

• Design visually appealing and insightful reports that present complex information in a clear and concise manner. Achievements:

• Redesigning and improvement of Bonus fle process, with a cleaner approach in order to obtain only required data optimizing resources.

• Data visualization implementation with Looker Studio: redefne the data visualization philosophy moving from excel and sheets to interactive dashboards on data studio. Skills: Looker (Software)

• Databases

• Data Visualization

• SQL Query

• Python

• Google Data Studio

• English

• Data Analytics